Chloe Liu Email & Phone Number

London/ Bristol

Driving $12m+ worth of international business development across EMEA & APAC markets.The company's 3 core brands are EcoTools®, Real Techniques®, and Freeman Beauty®. We are the #1 makeup brush brand on YouTube - designed with global professional makeup artists, deliverying prestidge quality & affordable pricing. Our award-winning products work wonder for everyday women/ men whoever enjoys beauty!We are the number 1 UK market leader, and our Miracle Complexion Sponge is the #1 beauty tool in USA.

Bristol, England, United Kingdom

- Single-handedly managed company’s #1 Export market, China, nuturing Cross-Border Ecommerce (TMall, JD.com) & setting up General Trade registration (anti-animal testing)- Overarching global brand strategy & marketing activation via Chinese social media, Alibaba media, trade shows- Led NPD introduction in aligning quality standards and specs between critical stakeholders internally & externally (incl.: manufacturers, internal teams, scientists consultants)- Recruited 7 new business from emerging markets within 6 months in business- General management, prdocut enhancement, consumer researches, trademark management, QA process etc.

Bristol, England, United Kingdom

Headed the Export department for global sales strategy (circa £2m+ pa) across:- Europe (Sweden, Norway, Germany...)- North America (Canada & USA)- Australia & New Zealand- Asia Pacific (Philippines, China, Taiwan, Japan, Korea, India,...)- Central & Latin America (Mexico, Panama, Guatemala, Comlimbia...)- Middle East & AfricaPortfolio: Luxury Fine Soaps, Bath & Body, Giftsets, Home FragranceBrands including: Beauty of Bath, Naturally European, AAA, MR. and more...Trade Shows: Spring/ Autumn Fair, Cosmoprof, Maison & Objet, ECRM and moreWe offer luxury, fun, giftable, design-driven UK Bath & Body products with affordable prices, honest production & sustainable packaging. We strive everything we do in valuing sustainability, Veganism and quality ingredients.

Bristol, United Kingdom

Home Fragrance Division in EMEA (UK, Europe, Middle East, Africa) market/ Revenue £100m+ pa4 Brands including: Yankee Candle, Home Inspiration, Wood Wick, Millefiori• North America's key contact in EMEA for the global product innovation commercial (4 brands)• Led commercial analytics & monitored brand performance across channels, incl. Independent Gifting, Grocery (ASDA, Tesco, Sainsbury), Drug Stores (Boots), Own website (Yankeecandle.co.uk), E-commerce (Amazon, Very.com, Ocado) etc.

Taipei, H.K., Singapore, Hamburg

• Managed company's largest Travel Retail market in APAC (portfolio of £33Mn revenue per annum)• Managed the global Premium brand, Davidoff (MoS: 12 %), innovation, activation to meet local consumer needs• Led staff training, customer engagement, communication plans for new product launches, legal & pricing changes

Taipei, Tokyo

• Implemented a new global operating model to APAC region, collaborating business transformation in 5 markets (Taiwan, Japan, S. Korea & Hong Kong/ Macao) - £61.9mn annual revenue.• Localised global design, communication plans to ensure smooth transition across Sales and Marketing functions.

Bristol, United Kingdom

• Launched a Global Brand Activation Portal to provide centralised guidelines and toolkit, to improve ways of working across 30+ markets• Developed pioneering activation for the World's No.1 Premium Rolling brand, Golden Virginia, in the UK market• Developed company’s first global customer service brand, from the start to launch; collaborated with 20+ markets• Delivered communication tools, training packs (incl. digital, videos, face to face) to support day to day customer-facing planning/ execution at the point of sales globally

Taipei, Taiwan

• Headed project team of 15 sales personnel to optimise and improve customer service, successfully executed pilot then proceeded for nation-wide roll out in Taiwan (Top 3 Global Market)• Developed trade activation materials for product launches, brand migrations and localised innovation• Executed all levels of brand marketing, from B2B and B2C (POS activation, social media, HORECA events, campaign)

Barcelona Area, Spain

• Prepared reports across different product categories, presenting market and consumer trends to assist the Spanish clients identifying commercial opportunities in the markets across China, Hong Kong, Taiwan.

Taipei, Taiwan

• Coordinated seminars for 100+ officers from EU Commission, EU Parliament & Taiwan Diploma Officers

Bursa, Turkey

• Established ties with youth political associations across 20+ EU countries to promote seminars

Professional Certificate, Digital Marketing: Disruptive Strategy Programme

Master Of Business Administration (Mba), International Business Management

Public Policy And Public Management

Bachelor'S Degree, Political Science And Government