Empty Scholar is a group of individuals that are in constant pursuit of knowledge. Their motto “Needs to be filled” is a dichotomous saying inspired by the endless desire to constantly learn about the human culture. From art and culture, they aim to deliver these moments that provide everybody with the means of uncovering inspirations in everyday life. Their goal is to curate art exhibitions that transcend the boundaries of a conventional exhibition, bringing an experience-driven showcase to our audiences. These exhibitions will be accompanied by a unique marketing strategy in the hopes of bringing recognition to the Philippine contemporary art scene on a global scale.

• Co-founded a women-led creative agency with a presence in over 5 countries across the globe• Chief Communications Officer• Manages a portfolio of accounts, ensuring a high level of client satisfaction• Plans and executes content for communications strategies – PR, social media marketing, branding, advertising, owned and earned content• Together with the Musae co-founders, builds and cultivates an international network of SMEs, partners, and third-party suppliers• Develops new business proposals and is involved in the client pitching process• Analyzes web traffic metrics and comes up with solutions to expand brand awareness• Uses design strategies to maximize conversion of traffic into quality leads• Builds on communication channels and content to deliver knowledge and cultivate engagement

• Managed a creative team comprised of graphic designers, community managers, and copywriters to implement creative strategies, content creation, marketing strategies, and brand activities• Aligned with management on goal setting, KPIs, and target deliverables for the team • Managed, developed, and implemented marketing briefs, facilitated casting and contracting, and ultimately ensured final content was on-brand.• Managed social ads, maximized the impact of budgets to amplify the effectiveness of campaigns, and analyzed overall social reports and recommendations • Handled budget negotiations with third party suppliers to maximize team efficiency and brand growth• Project head - in charge of developing, growing and improving overall performance of owned websites• Monitored & reviewed category performance. Identified opportunities & took corrective action when necessary.• Reviewed category merchandise to deliver the best customer experience. Used data to drive category sales and improve conversion rate.

• Utilized leadership and public speaking skills through interactions with prospective students, parents, and media partners.• Led department tours, team-building workshops, and provided administrative assistance to the Admissions department of the University.• Provided prospective students with information on SCAD, the different programs, student life, and University culture.

• Worked on a confidential industry project with SCADpro and Hermès.

Sales and Merchandising• Assisted Design, Production, and Sales to ensure adherence to time-and-action calendar and timely delivery of goods; suggested solutions that led to positive brand growth• Maintained the look of the showroom to ensure its tidiness and organization. • Coordinated all samples from the warehouse to the individual retail partners• Contributed and created presentations and line sheets for the market by classification, materials, colors, and styles.• Assisted in the visual merchandising - window displays, floor sets, shelf designInnovation• Developed research on sustainable alternatives for supply chain management and sourcing• Assisted in the launch and implementation of an innovative shoewear brand. • Provided insights on marketing campaigns, UX/UI design, and public relations strategies• Assessed market positioning and identified growth opportunities• Provided analytics on product performance, market conditions, and collated feedback from online customers.• Identified and suggested opportunities based on analysis.

• Assisted the Public Relations Manager on the day to day tasks • Pitched & followed up w/ media with the goal of securing coverage• Developed & grew relationships w/ top tier press resulting in increased quality placements & exposure• Vetted incoming PR inquiries and requests• Created & managed media lists• Assisted media contacts and stylists with sample pulls for both celebrity red carpet appearances and editorial features.• Drafted press releases and editorial pitches that insured media interest.

• Created, edited, and wrote media content on a daily basis for social media channels, website, and PR materials• Collaborated with the team to create original content meant for social platforms• Monitored analytics to identify viable ideas, trends, and growth patterns• Identified marketing opportunities through influencer marketing and partner relations• Researched media contacts and created strategic media lists for media outreach• Conducted research for new business proposals

Graphic Design• Assisted with the creation and design of various materials for print and digital collateral such as presentations, collateral, website assets, and company decks• Assisted with the retouching and manipulation of images• Worked with a wide range of media and graphic design softwareMarketing• Assisted in corporate events to ensure a smooth flow of program• Assisted the operations department for event coordination and supply replenishment• Developed client relations and partner management strategies