Chloe Watts Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

Chicago, Us

Chicago, Us

• Managed integrated shopper marketing program planning, execution, tracking, budgets, and post-promotional analysis reporting for Smithfield Foods at key grocery retailers that encompass digital media, couponing, and point-of-sale tactics • Developed and owned key relationships that build a trust-based partnership with multiple client teams, agency partners, and third-party vendors and ensure all deliverables are on strategy and meet client expectations• Set social strategy and goals across channels inclusive of goals and other KPIs for each of the individual Smithfield brands• Oversaw and executed paid social ads, including running A/B tests, along with organic content across Twitter, Pinterest, Facebook, and Instagram for multiple brands of the client, Smithfield Foods• Leveraged Sprout Social to schedule organic posts and responds to the Smithfield community through the brand’s voice in an authentic manner• Partnered with creative team to ideate and develop social posts and copy and ensures deliverables are on strategy and meet client expectations• Fostered and maintained strong relationships, resulting in client satisfaction and additional brands and budgets added to the 2023 social scope• Worked directly with influencers as well as third-party vendors to create sponsored content across various social platforms including Twitter, Pinterest, TikTok, Instagram,and Facebook• Analyzed and presented social and influencer-specific reports back to the Smithfield client, adjusting tactics based on data and industry trends• Planned and executed 150 - 200 person food service sales events at 8 locations nationwide showcasing Smithfield Culinary products

Blacksburg, Va, Us

• Supervised 64 students in semester long study abroad program including intercontinental travel of entire group• Maintained physical safety and mental wellbeing of all students including emergency hospital visits, mediation between peers, etc.• Maintained program budget and documentation of spending throughout time in Switzerland and Rwanda• Worked with local staff in both Switzerland and Rwanda to maintain program relationships and standards• Served as a Teaching Assistant for MKTG 4404 Field Practicum Class • Taught weekly classes preparing students for leading ESOL camps in Africa by overcoming cultural and language barriers • Supervised students and cultural ambassadors in four-week experiential learning experience in Rwanda• Fundraised for the non-profit organization The Taaluma Project Inc. to support the rural Rwanda communities’ needs in ethical and sustainable ways• Worked with local leaders in primary schools in rural Rwanda to create partnerships and implement sustainable childhood development projects• Interviewed local women for research for a fully funded grant (a program developed by members of Virginia Tech's study abroad program focused on teaching entrepreneurship, leadership, and decision-making to women in Rwanda)

Chicago, Us

• Collaborated directly with internal sales team and Smithfield Foods representatives to execute customer-specific programs • Leveraged marketing and sales data analytic platforms, including Cortex, to develop in-store shopper programs• Researched retailer-specific guidelines regarding shopper marketing tactics during the pandemic to optimize branded promotions

Blacksburg, Va, Us

• Actively posted and engaged with various Virginia Tech Class of 2021 social media platforms • Comprised of 20 hand selected members chosen by elected Class of 2021 officers • Assisted in coordinating the oldest and largest tradition at Virginia Tech: the class ring and ring dance

Chicago, Us

• Worked with the strategic planning and insights team to help plan initiatives and coordinate research and analysis to develop tactical plans for clients including Smithfield Foods, Boston Beer Company, Dole, and Jack Link’s• Developed and conducted different research techniques through using consumer data systems (MRI-Simmons, GfK, IRI) to help garner insights that directly influence business decisions • Optimized the impact of shopper/customer insights in the program development process allowing teams to execute an effective and well-target proposition for the client’s strategy

Research Triangle Park, North Carolina, Us

• Worked with Sales and Marketing teams to develop account briefs utilizing Keen’s quantitative analysis software • Identified and selected qualified companies to target as potential customers for the Marketing team • Sorted and organized data through HubSpot to make sure contact information was updated and relevant • Created account briefs for target accounts and contacted target accounts (primarily CPG companies) via LinkedIn Premium

Chicago, Us

• Dual role internship split between headquarter (Irvine, CA) and field agency (Smithfield Foods) roles• Developed product launch planning decks and learned how key marketing tactics contributed to different points of the purchase journey• Prepared client brand and sales teams for retailer sell-in meetings and accommodated quick turn of client deliverables

• Managed social media accounts for several local companies in the Hampton Roads area including The Neighborhood Harvest, West Elm, Bakers Crust, True Pilates, Virginia Bride Magazine, Anchor Realty, and Fabre • Created and marketed content on a variety of social media outlets • Applied digital marketing and advertising techniques across social media platforms• While returning to school, I continued to work part time on several of the accounts weekly

Major In Marketing Management, Minors In Strategic Communications And International Business, Magna Cum Laude

Education record

Education record