Chloe Yuqing Jiang Email & Phone Number

Greater Los Angeles Area

Clients: L’Oréal Travel Retail Americas (Giorgio Armani Beauty, YSL Beauté, Lancôme, Kiehl's), David Yurman, Fendi, Clé de Peau Beauté, The Original Farmers Market, Visit California, Pasadena Convention & Visitors Bureau• Establish strategic partnerships and programs to help clients reach KPIs by presenting and pitching to clients with detailed proposals with budgets• Manage relationships across multiple teams/clients to ensure meeting of all deadlines and expectations• Strategize and execute paid campaigns across digital media platforms by A/B testing and making recommendations for future activations• Partner with analytics to measure, test, optimize campaigns towards business goals• Develop owned and paid media content marketing campaigns that drive acquisition and engagement for the brands/clients• Produce comprehensive reporting and analysis on campaigns, key insights and impact of new audience strategies• Mentor numerous assistant account managers and interns by providing strategic account guidance and training

Greater Los Angeles Area

• Assisted in the management, development and implementation of media relations and brand building efforts for clients including Verizon, ALDI, Motorola, DAQRI, ResMed and Genentech• Cultivated media coverage with national and local press including China Press and Century City News for the United Way Annual HomeWalk

Greater Los Angeles Area

• Shaped monetization programs for social media with affiliate marketing tools and strategies• Identified prime and key client promotion moments to optimize social influence, then raised end of month sales revenue by pushing out relevant sales and on-trend products• Delivered feedback and user tested for the launch of SHOP/WhoWhatWear app

Greater Los Angeles Area

• Facilitated a premiere screening for the film Revolt at Pacific Theatres in Los Angeles• Coordinated and provided on-site support at American Film Market• Participated in producing marketing materials including film trailers and brochures

Greater Los Angeles Area

• Launched and managed the program's YouTube page and Instagram account as well as leading other social media efforts• Produced and created all videos highlighting summer programs• Published articles on the Viterbi website and maintained USC Viterbi’s VAST Outreach program website

University Of Southern California Annenberg School For Communication

Greater Los Angeles Area

Beijing City, China

• Created and translated professional press releases, speeches, video content and relevant materials.• Generated weekly media reports on clients’ social media behaviors and interactions with their customers.• Cultivated good relationships with reporters and editors while maintaining media engagement.• Monitored and analyzed media coverage of clients and of their respective competitors.

• Delegated specific roles to brand ambassadors• Recruited university students to become brand ambassadors• Oversaw projects done by interns• Organized positions, goals, and objectives for the company• Created forums, presentations, and Google Docs for brand ambassadors to refer to• Carried on Brand Ambassador roles• Analyzed data collected from the market

• Promoted surveys to the company's target market - college students• Created and implemented marketing strategies with fellow brand ambassadors• Wrote blogs related to the digital and social media outlets• Recruited interns both domestically and internationally

• Corresponded with local newspapers and TV stations to plan and buy media to promote shows• Wrote press releases, arranged preview/interview articles, and coordinated TV segments for media coverage• Managed and delegated tasks to 35 members for marketing and social media campaign activities• Marketed a two-night on campus show and sold out with an average of 1000 attendees per night

• Assisted in the planning process of various promotional events such as Lake Street Bash with hundreds of attendees • Approached local business owners and successfully contracted more than 5 clients• Coordinated semi-weekly meetings to brainstorm marketing strategies regarding raising journalism awareness among students

Uw-Madison

• Sorted department faculty files into categories including correspondence and funding• Assisted administrator with office copying, filing and data analyzing

Madison, Wisconsin Area

• Coordinated the bi-weekly executive board meetings regarding both short-term and long-term chapter strategies • Managed chapter communication correspondence including sending out weekly e-mail updates• Oversaw the maintenance of social media accounts and created the Instagram account for the chapter• Designed and produced the semester newsletter as a medium to reach out to alumni• Created the chapter’s website using Weebly independently and updated the website on a weekly basis• Facilitated the recruiting process of new members and volunteered in the community for more than 5 hours a week

Wuhan, Hubei, China

• Shadowed the main anchor Ms. Wan Xinhua during the production process of Enjoy Wuhan • Interviewed guests, formed reports, transcribed materials and translated subtitles for the production of various programs such as “Hubei Provincial Chime Bell Guiding Experience”• Originated news press releases in both Chinese and English

Madison, Wisconsin Area

• Planned and organized the recruiting session at SOAR orientation and drew more than 300 students to sign up for WUD• Collaborated and communicated actively with Summer Coordinators to promote WUD summer concerts at Memorial Union Terrace through various means of communication including social media

Madison, Wisconsin Area

• Organized weekly meetings to brainstorm marketing strategies and discuss logistics of concerts• Managed and edited union calendar for ongoing shows and blogged about upcoming shows on Wordpress• Created press releases and published advertisements in newspapers such as The Badger Herald and The Daily Cardinal• Promoted and supervised a ticketed show featuring Fun. to campus and sold out 1500 plus tickets

Madison, Wisconsin Area

• Attended regular meeting and gained advertising knowledge from guest speakers• Volunteered at Wisconsin Public Television regularly and fundraised substantial amount ofpledge fund

Madison, Wisconsin Area

• Organized process of a key note speaker event and attracted 700-800 attendees at the conference• Led the post-conference breakout sessions featuring various leadership boot camps • Oversaw the catering at the conference and maintained high quality of food and drinks arrangement

Master Of Arts (Ma), Strategic Public Relations

Activities and Societies: USC Lambda Pi Eta Honor Society, Annenberg Graduate Student Representatives, Center for Public Relations, Civic.

Bachelor Of Arts (B.A.), Communication Arts + International Studies

Activities and Societies: Women's Choir, Master Singers, WUD Music, Alpha Phi Omega, Delta Delta Delta, Association for Women.

Summer Study Abroad, Film