Leon Zhang Email and Phone Number
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An award-winning Digital Marketing & New Media Communications veteran, with strengths including: - 19+ years of experience on both agency & in-house sides: a Fortune 500 company (Microsoft), 4A advertising agencies (McCann, GroupM), a global PR firm (BCW), and a global event agency (Uniplan); - A track record of developing innovative social/digital capabilities from 0 to 1 according to industry trends; - Both hands-on and managerial expertise in new media, running multiple personal social accounts with near 30k followers, and a tangible know-how for digital/content/social driven integrated marketing; - Industry thought leadership and recognition (invited as a Forbes China columnist & Professional Lecturer at Communication University of China, and listed in Campaign's China Digital A-List in 2015 and 2016)Specialties: Digital Marketing & Communication; Online/Offline Integrated Campaign; Social Media Strategy and Management; Social/Search/Performance Marketing; Digital Transformation & Growth Consulting; Large Corporate Website Operation and Management; Online Research & Analysis; User Experience Optimization (UEO); Search Engine Optimization (SEO); Digital Content Management / Information Architecture (IA); Web Measurement, Analytics and Optimization; Web Design, Development and Maintenance
Totem Media
View- Website:
- totemmedia.net
- Employees:
- 14
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Consulting PartnerTotem Media May 2024 - PresentBeijing, ChinaAs Consulting Partner focused on Brand Focused Digital Strategies, working with both global and Chinese brands, on future-proof digital and brand solutions.About Totem:We believe in data driven problem solving. We are a brand and digital agency. We work with leading brands to help them grow and become future focused. Our teams are integral in creating solutions for a range of business challenges; from brand positioning/identity, to data/insights projects and social management. Everything we do is driven by data and insights first.
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Head Of MarketingBitsrealm May 2024 - PresentBeijing, ChinaAs the marketing head at in-house side, responsible for the marketing department and all things branding / marketing / PR for the company.About Bitsrealm:BITSGEN is an innovative XR technology company, dedicated to creating a space-based interconnected creator economy platform. Our product, Bitsrealm, is a virtual city that brings together new-generation communities. This 3D real-time virtual space is powered by technologies including cloud rendering, 3D engines, AIGC, real-time audio and video, motion capture, and lightweight web solutions.
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Head Of Digital Consultancy, ChinaUniplan May 2023 - Apr 2024Beijing, ChinaResponsible for digital transformation & digital-driven integrated marketing, by fostering a consultancy approach holistically, & providing clients with online + offline integrated solutionsClient experience includes: ByteDance, MINI, Volkswagen, OPPO, HONOR, Audi, Huawei, etc.About Uniplan:Uniplan is a global brand experience agency, creating memorable brand experiences helping to connect brands and their customers globally. Uniplan got its start in Cologne, Germany, in 1960. Since then, Uniplan has never stopped reinventing itself. Today – headquarter-based in Cologne with presences in Asia and Europe – Uniplan understands the ever-changing creative industry's multi-disciplinary nature and provides a comprehensive and holistic concept-to-completion approach to their clients. -
Managing Director, Digital & CreativeBcw Global Feb 2022 - Apr 2023Beijing, ChinaResponsible for leading the digital & creative practice in Beijing to provide clients with integrated digital communications solutions, and drive innovation & growth powered by digital & creativeClient experience includes: Apple, ByteDance, Deloitte, Estee Lauder, Kappa, Lenovo, LiveShow, PICO, Poggenpohl, TikTok, Wyndham Hotels, etc.About BCW:BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “earned-plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. -
General Manager, National Head Of Social & Beijing Head Of Search/PerformanceMediacom Apr 2020 - Jan 2022Beijing, ChinaBesides the role of national social head, taking on broader responsibilities to also lead the search/performance department in MediaCom Beijing office -
General Manager, National Head Of Social MediaMediacom Jan 2016 - Apr 2020Beijing City, ChinaResponsible for building social marketing expertise and leading the social media department to provide clients with innovated social marketing solutions across China officesClient experience includes: Audi, Brand USA, Bose, China Unicom, COFCO, Dell, Fonterra, GODIVA, GSK, Nikon, P&G, Richemont Group, Shell, Swatch Group, Volkswagen, Warner Bros, etc.About MediaCom:MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. In 2021 MediaCom was crowned Global Media Network of the Year by Adweek, Festival of Media Global and M&M Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. MediaCom is part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm.
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Business Director, National Head Of Social MediaMediacom Jan 2014 - Dec 2015Beijing City, China
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Director, National Head Of Social MediaMediacom Nov 2012 - Dec 2013Beijing City, China
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Lead Digital Strategist, ChinaBurson-Marsteller Jul 2012 - Nov 2012Beijing City, ChinaAs digital lead for B-M China, reporting to regional digital lead in Singapore, responsible for leading and driving integrated digital marketing and communication solutions through Burson-Marsteller’s China offices and practicesClient experience includes: Qualcomm, Haier, Total, HP, Huawei Symantec, Motorola, Blu-ray Disc Association, adidas, Lexus, Mesto, Johnson & Johnson, TE Connectivity, etc.About Burson-Marsteller:Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. -
Digital Strategist, ChinaBurson-Marsteller Jun 2011 - Jul 2012Beijing City, China
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Lead Digital Consulting ManagerAzurio Consulting 2009 - 2011As a core startup team member, responsible for helping the digital entrepreneur and partner companies establish and enhance digital business operations and capabilities in Shenzhen and Beijing, covering SEM/SEO, digital CRM, eCommerce, etc.Client experience includes: UPS, Phillps, Reckitt Benckiser, Super 8, Symbio, Asia Square, Millenium Hotels, Canton Fair, Dupont, Juniper, Royal Canin, Tencel, etc.
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Digital Solution Senior ManagerMrm Jun 2007 - Oct 2009Responsible for leading a digital / web solution team of 8 members and outsourced vendors to manage digital marketing and technology programs for world-class multinational clientsClient experience includes: Microsoft, UPS, CNODC, L'Oreal, Exxon Mobil, Goodyear, Lotto, Lufthansa, China Unicom, Nestle, etc.About MRM:MRM is a leading marketing agency. Through a strong foundation in strategy, data science, technology and creativity, MRM helps transform businesses by helping brands grow meaningful relationships with people. The agency was named a “Best Workplaces for Innovators” by Fast Company, B2B Agency of the Year from the Association of National Advertisers (ANA), a four-years-and-counting run as Gartner “Leader” in Global Marketing Agencies Magic Quadrant from 2017-2020, Ad Age’s 2018 B-to-B Agency of the Year, the Top Large Agency of the Year from Digital Analytics Association’s (DAA) Quanties Award, and, for the first time, WARC’s global Effective 100 ranking placed five MRM agencies in its top 40 effective digital agencies listing for 2020. MRM is part of the Interpublic Group (NYSE: IPG) and a top agency in the McCann Worldgroup network, with 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. -
Web Solution ManagerMrm Jun 2006 - Jun 2007
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Web Production ManagerMicrosoft Jan 2006 - Jun 2006Responsible for managing internal and external resources to operate and manage Microsoft corporate website (Microsoft.com/China) and other web marketing platforms -
Web Maintenance SpecialistMicrosoft Aug 2005 - Jan 2006Responsible for maintaining websites and other web marketing platforms for Microsoft
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Web Designer/ProducerWebloc Apr 2004 - Aug 2005In-house at Microsoft, responsible for designing and producing websites and eNewsletters in different web technologies - HTML, CSS, JavaScript, ASP, ASPX, XML, Flash, etc.
Leon Zhang Skills
Leon Zhang Education Details
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Marketing -
Industrial Design And Information Technology
Frequently Asked Questions about Leon Zhang
What company does Leon Zhang work for?
Leon Zhang works for Totem Media
What is Leon Zhang's role at the current company?
Leon Zhang's current role is Digital Marketing & New Media Communications Veteran | Campaign China Digital A-List | Professional Lecturer at CUC | Forbes China Columnist.
What is Leon Zhang's email address?
Leon Zhang's email address is le****@****ang.net
What schools did Leon Zhang attend?
Leon Zhang attended Renmin University Of China, Beijing Institute Of Clothing Technology.
What are some of Leon Zhang's interests?
Leon Zhang has interest in Marketing, Internet, All Things Digital, Photography, Travel.
What skills is Leon Zhang known for?
Leon Zhang has skills like Digital Marketing, Social Media, Digital Analytics, Email Marketing, Website Management, Ecommerce, Search Engine Optimization, Seo, Search Engine Marketing, Sem, Digital Communications, Digital Strategy.
Who are Leon Zhang's colleagues?
Leon Zhang's colleagues are Chloe Yuqing Jiang, Francis Gerard.
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Leon Zhang
Head Of Eastern China Service Delivery Group, Alibaba Cloud Global Technology Services (Gts)Xuhui District1microsoft.com
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