Peter AlexanderSuccessfully collaborated with the Ai Flagship platform www.flagship.ai to onboard 120 stores to a new digital system, enabling key stakeholders to measure product analytics with precision. This initiative allowed the VM Ops team to drive data-informed decisions, optimise visual merchandising strategies, and enhance the overall customer experience. Key contributor to a transformative project that underscores the importance of blending creativity with data to achieve retail success.In my role, I’ve honed skills in strategic product planning within a very frequently changing, fast-moving business model. This involved creating floor plans for fortnightly floor moves across all sites across all sites and planning the execution of window changes every four weeks. This allowed me to excel in creative problem-solving and cross-functional team leadership. My commitment to brand consistency, innovative thinking, and operational excellence has been key to driving sales and customer engagement.

As a strategic brand concept developer and project manager, I’ve driven key initiatives for Kathmandu retailer:1. Sales and Footfall: Designed campaign displays that boost sales by aligning with brand identity and customer preferences.2. Brand Enhancement: Created window designs reflecting the brand’s personality, style, and values, considering elements like heritage.3. Customer Experience: Crafted impactful window visuals to complement in-store ambiance for a seamless customer journey.4. Competitive Edge: Analysed local retail landscapes to secure market positioning and stand out against competitors.5. Customer Resonance: Connected with outdoor-loving customers by leveraging shared values.New Store Rollouts: Managed store openings and refits at locations including Innaloo WA, Bondi NSW, Kawana QLD, Napier NZ, Highpoint VIC, and Waurn Ponds VIC. Achievements include comprehensive planning, innovative layouts, compelling windows, and on-site coordination.Campaign Rollouts: Led seasonal and promotional materials across the top 20 Premium stores. Achievements include efficient team alignment from brand to installations for timely project completions. Notable wins include the "Return to Nature" and "New Bio Down Jacket, Made For Out There" campaigns.Management + Deployment: Oversaw field VM teams across ANZ.Sustainability Project: Implemented the REDU project in Richmond and Melbourne CBD using sustainable materials. At a Remote Repairs workshop, imperfect garments were restored for a new lease on life under the REDU label.Westfield PODs Rollout: Deployed 8 branded pods in QLD and NSW Westfield centers within a month with ROPs Marketing.Artist Collaborations: Managed Mulga X Kathmandu collateral across 15 sites during Summer21, along with other successful campaigns.Brand Journey Wall: Established a Kathmandu heritage timeline of achievements and key projects for the Brand Journey Wall as part of the heritage and sustainability initiative.

Responsible for the successful management of key clients and growth of new business across the Australian Fusion Corporation businesses; • (DDI)Design & Display International• (UPD)Unlimited Packaging & Display• Sani Station• PLAY Retail• 24 Digital

- Global retail agency which encompasses; design, production, warehousing, distribution & installation.- All aspects of bespoke retail; POS, graphics, signage, shop fitting & multimedia installations for many brands not just in Australasia but worldwide.- Our aim is to deliver a high level of service including communication, quality, reliability and delivering excellence to our customers. We provide guidance and support to our Australian customer base, ensure they receive a first class experience throughout their installation project.Instagram: @bespokeretailsolutionsapac

• Focusing on the execution and visual impact of L’Oréal Luxe couture brands; Yves Saint Laurent, Ralph Lauren, Viktor & Rolf and Giorgio Armani• Luminous Silk by Giorgio Armani counter activation: Master Your Glow• Giorgio Armani fragrance counter activation takeover: Si Fiori.• Creation of Bespoke Unitary Planograms for all Myer and David Jones Department Stores for Giorgio Armani Beige Grid Rollout.• Seasonal transparency updates across all brands for Fragrance, Makeup & Skincare.• Hotspots & POS takeover for Viktor & Rolf• PopUp display & plan for YSL Backstage Beauty Event, Melbourne• Fragrance bay planograms for Ralph Lauren for department stores• Seasonal planogram updates for speciality stores Sephora & Mecca grid updates for the gondolas & back wall bays.

• Lead the creative visual merchandising, from the design to the implementation of all window schemes and marketing collateral for all 6 premium London stores • Design and manage the production of display equipment and design of POS to drive sales• Manage the VM team with day-to-day tasks; admin/photography edits/POS creation and production• Create step by step VM brand guidelines• Assist the Managing Director in new store planning; working closely with the store designers, architects and project managers• Manage the third party printers and creatives, ensuring all elements for the window designs are produced and delivered before the deadlines.• Train and develop store staff to merchandise commercially and to deliver the brand to the highest standard in order to maximise sales.• Manage the Mini Location Photo Shoots throughout the year to ensure all imagery is creative, impactful and aspirational• Manage the VM critical path to create the window schemes each season (average of per month).• Purchasing professional with significant budget• Attend regular VM conferences and summits to keep abreast of current trends and discussions concerning customers' buying habits and retail experiences.

• Create step by step VM brand guidelines• Purchasing professional with significant budget• Assist the Managing Director in new store planning; working closely with the store designers, architects and project managers• Manage the third party printers and creatives, ensuring all elements for the window designs are produced and delivered before the deadlines.• Train and develop store staff to merchandise commercially and to deliver the brand to the highest standard in order to maximise sales.• Assist Mini Location Photo Shoots throughout the year to ensure all imagery is creative, impactful and aspirational• Create the VM critical path to create the window schemes each season (average of per month).• Attend regular VM conferences and summits to keep abreast of current trends and discussions concerning customers' buying habits and retail experiences• Create and implement all window schemes and marketing collateral for all 6 premium London stores • Design and manage the production of display equipment and design of POS to drive sales

Design retail fixtures and fittings for D11 Homewares Project for Primark LTD

• Manage all mannequin styling to coincide with window schemes and phases for 95 stores. • Creation of the uniform guides for men and women across all retail avenues; shops, outlets and shows.• Creation of CAD product layout packs for all stores• Manage VM department’s sample set in the mock shop at HO• Manage a VM intern three days a week• Visit stores across the UK; work with shop staff to train and develop their understanding of presentation• Utilise the space and layout of the store to maximise sales through visual plans and guidelines• Install POS display and table plans • Regular meetings with merchandisers, buyers, retail opps and the designers to ensure the best knowledge of the product is acquired• Prepare for promotional events• Cascade model store photography (created in the mock shop) to the rest of the business• Develop a strong understanding of customers' buying habits in order to design the store accordingly• Sustain the brand guidelines by clear communication with the store teams• Conduct research on competitors based on lifestyle concepts and trends • Analyse stores’ regional attributes, study different areas shopping habits e.g. Coastal stores Vs. metropolitan stores• Establish and develop good working relations with all internal staff and customers• Coach and develop associates to meet and exceed company expectation• Train and develop in-store specialists to ensure the brand is cascaded effectively and correctly to their store staff.• Develop a positive work environment that encourages two way communications and team work across the office and out in the field

• Organise features with the PR agency; manage their samples and photography set• Assist with the launch of the SS12 collection at the press event• Attend store launches with the marketing team, prepare the marketing collateral.• Manage and develop the budget• Organise travel and accommodation for press events

• Window dressing and display implementation of Next stores in the Midlands.• Exploration of the brand colour stories through interior setups in the mock shop.• Creation of the Next Visual Merchandising Guidelines for the UK.