Chloé Stringaro Email & Phone Number

Lille, Fr

Sainghin-En-Mélantois, France

• Manage a team of 3 people• Lead the brand strategy and identity transformation• Define the communication & marketing strategy• Drive the 360° communications action plan: digital, social media, web, videos, press, events, etc.• Manage the development of 2 websites• Develop internal communication: deploy Sharepoint, Teams and Viva Engage, e-learning workshops, events, subsidiary activities. • Contribute to the deployment of the CSR strategy• Build the employer brand in collaboration with the HR department • Create brand content : videos, photoshooting, marketing documents• Manage and organize participation in trade shows and events (Europe)• Write for the web: blog articles (SEO), community management, emailing, newsletters

Lille, France

- Define and management own brand strategy and portfolio- Lead strategic analysis : benchmark, trend analysis, market and competitors analysis- Establish eligibility criteria for products and position own brands in ranges- Contribute to the marketing and communication plan defintion intented for local communication andmarketing teams across the Group- Carry out consistent brand messages through campaigns, products and services, whatever the customer touch point is. (stores, web, PR, etc.)- Collaborate with Design and Product teams to creat unique products in accordance with brand strategy (colours, branding, features)

Lille, France

1. International project management for Kingfisher’s own brands and packaging :- Coordinate internal and external stakeholders, lead agency briefs2. Develop Kingfisher own brands :- Analyse customers’ needs, define eligibility criterias, benchmark- Devise messages and visual elements ensuring consistency with general brand strategy- Respect brand strategy consistency & guarantee and implement brands’ identities

Lille, France

1. Transversal event project manager: brief, external partners relationship management, externaland internal communication strategies creation, operational organisation2. Sponsoring and Partnership: Management of activations for VIP during Euro 2016, Lille andLens stadiums (international included) and Management of actions with local partners3. Projects management:- Management of the digital action and Facebook contest in partnership with the LOSC- App project management- Videos project management

Lille, France

- CRM strategy Management: improvement in the web user experience, lead and boost the customer service- Creation of newsletters, Community Management and Corporate Identity development

Paris, France

- Corporate events organisation: Business Days and the Business Convention- Application Development Project manag

Vertou

Création et réalisation d'un stand pour les salons professionnelsCréation de plaquettes-produit à destination des clientsRéalisation d'un guide des étapes de participation à un salon

Région De Nantes, France

Job d'été et vacances scolaires (juillet-aout 2011, juin-aout 2012, vacances de Toussaint 2012)Stage (juin 2011)Mission: Vente, Conseil client, Opérations Commerciales, Réassort, Assistance Merchandising

Master 2, Marketing Communication Et Culture, Mention

Activities and Societies: année réalisée en alternance chez OrangeRéalisation de plans de communication intégrant une dimension.

Master 1, Marketing International, Communication Et Culture, En Cours De Formation

Activities and Societies: Plan de communication pour Havas Belgium, Manageuse de l'association Com'interne

Licence 3, Marketing International, Communication Et Culture, Mention: Assez Bien, S1: 12,52 - S2: 12,86

Activities and Societies: Membre du pôle Event de l'Association Com'Interne

Diplôme Universitaire De Technologie, Spécialité Techniques De Commercialisation, Techniques De Commercialisation, S1: 13,49 - S2: 14,06 - S3: 13,70 - S4: 14,20

Activities and Societies: Création d'entrepriseMatières étudiée: Marketing, Communication, Commerce international, Economie, Comptabilité.

Baccalauréat, Economique Et Social, Mention: Bien