Chen Qian

Chen Qian Email and Phone Number

Director of Publishing at Yostar Games @ Yostar Games
china
Chen Qian's Location
Suzhou, Jiangsu, China, China
Chen Qian's Contact Details

Chen Qian personal email

n/a

Chen Qian phone numbers

About Chen Qian

Chen Qian is a Director of Publishing at Yostar Games at Yostar Games. She possess expertise in mmo, marketing strategy, online advertising, social media, online gaming and 10 more skills. She is proficient in Japanese. Colleagues describe her as "Choc is truly dedicated to his work and campaigns at SnailGames. He is great marketing manager who goes above and beyond to make his campaigns a success. I really enjoy working with Choc because of his attention to detail and his good sense of humor that makes him a great partner to work with." and "Choc is a pleasure to do business with. We've run many successful campaigns together and I look forward to many more."

Chen Qian's Current Company Details
Yostar Games

Yostar Games

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Director of Publishing at Yostar Games
china
Website:
yostar.co.jp
Employees:
53
Chen Qian Work Experience Details
  • Yostar Games
    Director Of Publishing
    Yostar Games Jun 2023 - Present
    Xuhui District, Shanghai, China
    • Develop and execute strategic marketing plans to achieve corporate objectives for various games.• Plan, oversee, and optimize live operations to drive player engagement, retention, and monetization across multiple games.• Work closely with cross-functional teams such as game development, product management, and analytics to align all marketing and live operations initiatives.• Conduct market research to identify market and gaming trends, and understand user behavior to inform both marketing strategies and live operation events.• Lead and mentor a team of marketing and live-ops professionals. Foster a creative environment that encourages innovation.• Drive community engagement strategies, ensuring a strong presence on relevant digital platforms (such as YouTube, Twitter, Discord).• Develop and implement localization strategy for games to ensure they are culturally appropriate for each target market.• Identify, evaluate, and pursue business opportunities in the gaming industry.
  • Friendtimes Inc.
    Senior Marketing & Business Director
    Friendtimes Inc. Dec 2017 - Aug 2023
    Suzhou, Jiangsu, China
    • Define marketing goals, develop brand strategy and marketing plans• Oversee implementation of the marketing strategy - including campaigns, events, digital marketing, and PR • Guide the day to day activities of the marketing team• Work closely with product management team to define marketing materials and programs• Plan, monitor and execute global marketing strategies across all channels in collaboration with an experienced team• Identify new marketing channels and manage relationships with external channels and publishing partners• Lead strategic negotiations and develop partnership programs
  • Snail Digital
    Senior Marketing Manger
    Snail Digital Sep 2012 - Dec 2017
    Los Angeles, California
    • Developed the global launch plans for all Snail titles, including Age of Wushu, Black Gold Online, Taichi Panda, Age of Wushu: Dynasty, Taichi Panda: Heroes, etc.• Ensured media broadcasts meet established marketing objectives.• Ensured strong negotiation resulting in breakthrough, efficient and effective media deals. • Negotiated directly with vendors on occasion. Make decisions regarding spending levels and placement tactics.• Advised Marketing management on development of media policies to ensure maximum effectiveness. • Managed media agencies in the development and execution of media plans.• Created, developed and managed content for web presence.• Coordinated web projects across departments.• Maintained a consistent look and feel throughout all web properties.• Assured web-based information is archived for future needs and reference.• Tracked and reported on all site metrics.• Worked cooperatively with key team members and clients.
  • Snail Digital
    Business Development Manager
    Snail Digital Jun 2012 - Sep 2012
    Suzhou, Jiangsu, China
    • Assisted companies in reaching goals and objectives related to sales, productivity, profitability and industry penetration.• Coordinated publications & promotional material.• Worked closely with Game Designers for game concepts, storyboarding, Mood boarding and Game Design• Responsible for licensing all the games developed by Snail Games. Some tasks are managing relationships with game publishers, negotiating and keeping track of all contracts and the total budget, analyzing game statistics and proposing improvements for game implementation and optimization.
  • Snail Digital
    Product Manager
    Snail Digital Nov 2011 - Jun 2012
    Suzhou, Jiangsu, China
    • Properly operated the Free-to-play MMORTS, Ministry of War to achieve target revenue.• Created in-game and online event plans to drive traffic to the games.• Managed in-game communities of online games.• Collected, reported and analysed players and GM feedback on game contents and payment issues.• Completed negotiation and integration processes of global payment service providers.• Establishing strong & successful relationship with other game publishers.• Responsible for training team members.• Conducted monetization actions via weekly maintenance and Item Mall (virtual items) updates.

Chen Qian Skills

Mmo Marketing Strategy Online Advertising Social Media Online Gaming English Video Games Monetization Digital Marketing Data Analysis Strategic Partnerships Business Networking Web Content Management Development Agreements Operations Management

Chen Qian Education Details

Frequently Asked Questions about Chen Qian

What company does Chen Qian work for?

Chen Qian works for Yostar Games

What is Chen Qian's role at the current company?

Chen Qian's current role is Director of Publishing at Yostar Games.

What is Chen Qian's email address?

Chen Qian's email address is pr****@****usa.com

What is Chen Qian's direct phone number?

Chen Qian's direct phone number is +132320*****

What schools did Chen Qian attend?

Chen Qian attended Nanjing University Of Posts And Telecommunications.

What are some of Chen Qian's interests?

Chen Qian has interest in Gadgets, Online Games, Technology, Video Gaming, Films, Basketball, Digital Marketing, Virtual Reality, Mmo, Singing.

What skills is Chen Qian known for?

Chen Qian has skills like Mmo, Marketing Strategy, Online Advertising, Social Media, Online Gaming, English, Video Games, Monetization, Digital Marketing, Data Analysis, Strategic Partnerships, Business Networking.

Who are Chen Qian's colleagues?

Chen Qian's colleagues are Yifan Luo, 管永超, Matt Y., 王捷一, 朴红男, Yuhan Wang, 谢伟杰.

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