Chen Qian Email & Phone Number

Xuhui District, Shanghai, China

• Develop and execute strategic marketing plans to achieve corporate objectives for various games.• Plan, oversee, and optimize live operations to drive player engagement, retention, and monetization across multiple games.• Work closely with cross-functional teams such as game development, product management, and analytics to align all marketing and live operations initiatives.• Conduct market research to identify market and gaming trends, and understand user behavior to inform both marketing strategies and live operation events.• Lead and mentor a team of marketing and live-ops professionals. Foster a creative environment that encourages innovation.• Drive community engagement strategies, ensuring a strong presence on relevant digital platforms (such as YouTube, Twitter, Discord).• Develop and implement localization strategy for games to ensure they are culturally appropriate for each target market.• Identify, evaluate, and pursue business opportunities in the gaming industry.

Suzhou, Jiangsu, China

• Define marketing goals, develop brand strategy and marketing plans• Oversee implementation of the marketing strategy - including campaigns, events, digital marketing, and PR • Guide the day to day activities of the marketing team• Work closely with product management team to define marketing materials and programs• Plan, monitor and execute global marketing strategies across all channels in collaboration with an experienced team• Identify new marketing channels and manage relationships with external channels and publishing partners• Lead strategic negotiations and develop partnership programs

Los Angeles, California

• Developed the global launch plans for all Snail titles, including Age of Wushu, Black Gold Online, Taichi Panda, Age of Wushu: Dynasty, Taichi Panda: Heroes, etc.• Ensured media broadcasts meet established marketing objectives.• Ensured strong negotiation resulting in breakthrough, efficient and effective media deals. • Negotiated directly with vendors on occasion. Make decisions regarding spending levels and placement tactics.• Advised Marketing management on development of media policies to ensure maximum effectiveness. • Managed media agencies in the development and execution of media plans.• Created, developed and managed content for web presence.• Coordinated web projects across departments.• Maintained a consistent look and feel throughout all web properties.• Assured web-based information is archived for future needs and reference.• Tracked and reported on all site metrics.• Worked cooperatively with key team members and clients.

Suzhou, Jiangsu, China

• Assisted companies in reaching goals and objectives related to sales, productivity, profitability and industry penetration.• Coordinated publications & promotional material.• Worked closely with Game Designers for game concepts, storyboarding, Mood boarding and Game Design• Responsible for licensing all the games developed by Snail Games. Some tasks are managing relationships with game publishers, negotiating and keeping track of all contracts and the total budget, analyzing game statistics and proposing improvements for game implementation and optimization.

Suzhou, Jiangsu, China

• Properly operated the Free-to-play MMORTS, Ministry of War to achieve target revenue.• Created in-game and online event plans to drive traffic to the games.• Managed in-game communities of online games.• Collected, reported and analysed players and GM feedback on game contents and payment issues.• Completed negotiation and integration processes of global payment service providers.• Establishing strong & successful relationship with other game publishers.• Responsible for training team members.• Conducted monetization actions via weekly maintenance and Item Mall (virtual items) updates.