-Planning & executing launch of the Isis Wallet in two pilot cities and then nationally for Verizon using experiential marketing & co-promotion with merchants & issuers-Increase in wallet activations and taps-Institute and manage marketing programs such as mail-in rebates, employee discounts, & store employee incentives driving increased adoption of the Isis Wallet-Participate in nationwide roadshows & tradeshows to present the Isis Wallet to new users, merchants, & issuers-Develop training materials & hands-on training programs for store employees & customer care representatives

-Seek business development opportunities for no contract wireless category-Research, analyze, and develop new products, services, and offer structures for Virgin Mobile, payLo, and Broadband2Go

-Research, analyze, and develop new products, services, and offer structures for Virgin Mobile Beyond Talk-Develop strategy for new channels, customer segments, and partnerships-Assist in Device Roadmap and Mobile Data Service selection-Prepare market research trials to test new offers, services, and concepts-Analyze market research and competitive intelligence-Design business concepts and determine viability through business cases-Create and maintain brand playbooks and garner buy-in from executive team-Develop and communicate business priorities each quarter-Analyze business performance and risks and develop action plans

Aspirational Specialty Retailer -Conducted traffic counts, surveys, and focus groups for an aspirational specialty retailer to determine competitiveness, and recommended a consistent, non-promotional strategy focusing on new media marketing and lookbooks/cataloguesWorld-renowned Concert Venue -Evaluated current business operations of a world-renowned concert venue and conducted feasibility analyses to change e-commerce platforms and expand retail locations, leading to the complete retrofit of an existing store and implementation of a plan to expand into a new outlet.Niche Eyewear Retailer -Analyzed customer data to identify new markets for a retail, wholesale, and lifestyle expansion of a niche eyewear retailer, leading to a reinvigorated effort to reach out to Gen Y target market through social media channels and increased brand awarenessLarge Prestige Beauty Brand-Analyzed a luxury beauty brand’s digital marketing presence to offer best practices within industry and specific recommendations to regain the #1 market share position in U.S. skin care salesThink Tank-Researched, evaluated, and ranked various global luxury brands’ digital presence in China based on SEO, email, platform, off-platform marketing, and social media strategiesBoutique Retailer specializing in Womens' Custom Tailored Shirts-Analyzed and identified target demographic and conducted interviews to develop a direct sales program and renegotiated sales contracts-Developed a business plan to pitch to investors for the second phase of the company’s growth-Evaluated the viability of buzz campaigns within the constraints of a small business, and based on findings established an affiliate program forecasted to double site visits

-Identified and established vendors in Australia and China for market entry and prepared security, cash and payment processing for all new store openings, retrofit openings, and Mac, iPod and iPhone product launches-Analyzed store operational expenses, identified opportunities to cut costs and reinvest in areas of need, reducing expenses by $1.5M in 2008-Analyzed optimal signature limit and thus reduced signature level on EZ pay devices to eliminate $1M of fraudulent charge-backs per year-Facilitated knowledge transfer between US and APAC Store Operations teams during expansion

-Managed Retail Visual Merchandising and Marketing multi-million dollar budgets to 1% of forecasted expenses-Refined job scope and pricing structure with 20 nationwide vendors and built and maintained working relationships to ensure 100% accuracy in delivery and timing to 250+ stores

-Planned, budgeted, and executed financial statement audits and compliance testing for a broad client base, ranging from multinational corporations to smaller private companies-Consulted with CFO’s to recommend processes improvements that drove increased efficiency in internal controls and streamlined operations-Analyzed financial data and researched industry standards to ensure compliance with GAAP-Assessed client needs and analyzed business process flows according to Sarbanes-Oxley regulations-Tested internal controls with direct impact to financial statements