1. Responsible for NIKE Tmall flagship store marketing part, to communicate and follow up business investment project, high heat products resource including Hey-Box lucky draw, Tmall app resource and activity mechanism ect.;2. Responsible for project of big event like Double11 and Super Brand Day ect., to follow up the project progress, to execute the campaign plan and make sure all the resource and mechanism launch on time and correctly; to adjust the strategy according to sales during the activities; to complete a detailed recap after activities;3. Responsible for communication with Alibaba Xiao’er, including the details of business investment project and traffic resource, and effects of the resources;4. Responsible for communication with internal cooperation departments including products and design pages requirements of the projects and resources, data logic and analysis ect.;5. Responsible for content operation of Nike flagship store including DingYue copywriting, buyer show copywriting, DingYue mechanism, DingYue data analysis;6. Responsible for activity resource launch tracking, traffic tracking and analysis, and output conclusion and suggestion for NIKE brand；7. Responsible for competitors traffic, sales and mechanism tracking, competitors big event (eg:SBD) tracking and data analysis which help Brand can adjust event strategy according to the performance of competitors;8. Responsible for marketing specialist management, to assign store responsibilities, draw up training plan, and follow up the plan by quarterly meeting;

1.Complete CN new website upgrade project including system connection，backend setting test and optimization，O2O function launch，page image optimization etc. 2.Successfully launched Esprit mini program store including system connection，backend setting test and optimization，page layout and content preparation；3.Make promotion calendar for E-shop and mini program，make sure the calendar are aligned with annual target；4.Formulate specific activity plan according to promotion calendar including activity products selection，activity mechanism，coupons，gifting etc.5.Cooperate with TP agency Baozun to maintain E-shop and mini program daily operation and activity goes online on schedule;6.Responsible for other Asia Pacific E-shops(Taiwan, Hong Kong, Malaysia, Singapore), backend operation including product information preparation，O2O IT problem communication with Baozun，daily communication with O2O stores，solving customer personalized needs;7.Communicate with marketing team to confirm the Wechat and Weibo promotion content, to confirm EDM and SMS content.

2018.1-2019.21.Etam flagship store Weitao key promotion products selection, copywriting, event planning;2.Etam flagship store livestreaming products selection, product matching, sample preparation, schedule plan;3.Responsible for Tmall campaign theme copywriting, set selling point, track campaign tasks;4.During Tmall promotion campaign, select and adjust key promotion products according to warm-up date; 2015.12—2017.121.Operation management for one Tmall Store, start a Tmall store from zero, make commercial campaign plans and launch campaigns according to the plans; prepare slogan, page layout, mechanism of each campaign;2.Sales data analysis after each campaign. 3.Cooperate with our TP agency Baozun to upload new products, implement design page in store, category management, Tmall event registration, product stock check including EC stock and O2O stock;4.Responsible for Etam official website daily operation, mobile official website go online test, mobile page layout, category management, cooperate with marketing team to do branding activities on official website;5.Execute CRM for online stores including SMS and email, CRM suppliers cooperation and communication including contract signing, CRM platform training, supplier quotation and expense related matters;6.Develop new online channels, contract negotiation and signing with distributers, daily cooperation and communication with distributers;7.Deal with Tmall backend software purchase, Tmall event registration expense, marketing expense related matters.

1.Conduct online commercial campaigns for Decathlon running brand Kalenji including product selection, slogan, page layout, marketing;2.Running brand Kalenji product management including upload new products, product page design and optimization, product price controlling, product display; 3.Manage product stock and turnover, do sales forecast before big event and make replenishment during big event;4.Keep a good relationship with customers, update and optimize page information according to customers’ feedback provided by customer service team;5.Make full use of online promotion tools to promote our key products and commercial campaigns;6.Cooperate with shooting suppliers to organize new product shooting project including model selection, product matching, sample preparation and shooting schedule plan.