As a Senior UX Designer at Optimum Mobile, I spearheaded the development of a comprehensive UX team project tracker, optimizing project visibility and coordination across the team. I led the design efforts for the iPhone 16 launch, pioneering the pre-order email capture UI, a first for MVNOs, positioning Optimum Mobile at the forefront of user engagement. In addition to mentoring junior designers through the entire design lifecycle, I introduced a refined, scalable process for monthly site page releases, including the creation of an evolving master library to enhance design consistency and efficiency.

Led cross-functional design initiatives for Optimum broadband internet and mobile services, acting as the primary liaison and catalyzing a 10% surge in sales. Spearheaded the integration of the Optimum Mobile style guide, streamlining design workflows through the implementation of global library components and auto-layouts. Offered guidance to junior designers, facilitating monthly Figma training sessions, and harnessed user research platforms like usertesting.com and Applause to drive a 5% boost in customer conversion and sales.

Expert level martial arts and Pilates instruction.

-Offers expert consultation in the development of LaunchPad’s revolutionary software -Provides martial arts industry business insights on best practices and ideal flows for software development -Assists stakeholders with product feature development and ideation

Led design initiatives for impactful projects: feature design for Keeneland and landing page design for United Kentucky Healthcare's Super Bowl campaign. Improved usability of Keeneland's calendar page through a comprehensive redesign, integrating intuitive UI elements for enhanced event browsing and live race streaming. Collaborated closely with United Kentucky Healthcare to refine their Super Bowl ad campaign landing page, ensuring seamless user experience and alignment with campaign objectives. Engaged in all project phases, from conceptualization to developer handoff, ensuring thorough implementation.

Recruited by Bard's Asian Student Organization, I worked on group branding, logo design, and apparel design.

Played a pivotal role as a junior designer at Edventures, a dynamic startup in the B2C Edtech sector, leading UX design endeavors, conducting comprehensive competitor research, and developing an interactive mobile prototype using Figma. This included enhancing the user flow and gamification features within the Anna AI chat, as well as spearheading the redesign of existing web pages. Additionally, I contributed to marketing outreach efforts by producing engaging social media graphics.

-Established site map, information architecture, and conducted research for potential Koryo Martial Arts website-Led web content writing and stakeholder interviews to design and prototype website-Organized and compiled digital assets into a style guide

Collaborated with the President and Director to revitalize the marketing strategy and curriculum design for the school, playing a pivotal role in achieving significant annual revenue growth of $2 million within the initial two years of operation at the Tribeca location. Additionally, managed afterschool programs across four Manhattan-based locations while leading comprehensive instructor training sessions.

-Recruited participants for survey testing regarding cognitive dissonance-Led participant testing, briefing, and de-briefing, as well as collected and compiled quantitative data for review

Instructed W.T.F (World Taekwondo Federation) Olympic style Taekwondo and fitness to students age 6-adult-Worked directly with the school owner and Director of Operations in marketing, sales, and stats/budgeting -Managing office duties including:-member retention-member renewals-member sign ups -event planning -tracking income and expenses -inventory -task distribution