• Have strong knowledge in relational databases like Oracle SQL, SPSS, Tableau. Created dashboards utilizing statistical models/algorithms and data visualization technique.• Launched conversion funnel and established KPIs to monitor campaign performance. Increased click through rate by 50% and increased ROI by 30% by strategic budget allocation and insight-based targeting of our customers.• Acted as a subject matter expert for data analytics, ETL tools and visualizations for digital marketing org.• Superior time and project management skills. Ability to present technical details to non-technicalaudiences. Ability to multitask in a fast-paced environment and experience in data retrieving and manipulation

Responsible for Digital Marketing and Events for Embedded processing and University Team for Texas Instruments India Team. Routine task included budget planning, media planning, content design, New channel partnerships, Email Campaigns, Social Media Ads, Micro-sites, Media Content Creation, listening and Re-targeting campaigns through Email and Social ChannelsWork with agency to optimize social ads performance, better CPC for Google Search and finding new medium to reach our audience, create shareable content through videos, webinar etc.

New Product Development for Safety Gloves1)Conducted Primary and Secondary Research for the Safety Gloves Industry in Bangalore & Chennai Region2) Created a database of 50 distributors, 30 customers and 10 manufacturers, with focus on Products and Price Points3) Presented an exhaustive report that provided analysis of market size and its potential, channel network, competition analysis, price value mapping, buying behavior and preferences4) Conducted focused group discussions with employees and customers to understand current perceptions and beliefs5)Worked on creating a unifying framework, Brand Pyramid for 3M India that is in line with values of 3M International

Responsible for managing Business Planning and Operations Assurance at Independent Validation Services Business Unit. The Million dollar unit comprises four practices and is over 10,000 people strongAccountable for maintaining Operations efficiency at benchmark levels across the UnitWorked on Business Analytics to enable leadership decision making and improved business performancePerformed the role of ‘OEI Anchor’ which involved guiding about the various processes to increase work efficiency