Christina Haviland Email & Phone Number

Shrewsbury, MA, US

Shrewsbury, MA

• Managed, wrote, and produced communications for print, website, digital, video, social media and other venues including e-newsletters, benefits open enrollment campaigns, employee testimonial videos, HR surveys, HR.
• Planned, developed, designed and implemented new HR business unit websites that met stakeholder goals.
• Created and implemented communication campaigns that engaged and educated employees on the University’s benefits, products and services.
• Developed and facilitated professional development trainings for employees and managers that aligned with UMMS’ strategic goals.
• Delivered weekly orientation to new UMMS employees to introduce them to the university's mission, vision and culture to help them easily assimilate into their new roles.
• Evaluated the effectiveness of communication campaigns using applicable program metrics.

Marlborough, MA

• Managed the creation and implementation of communication strategies for new and existing clients within ADP’s National Accounts Division.
• Developed materials for annual Health & Welfare benefits enrollment, implementations, corporate communications and special campaigns and mailings.
• Hired and collaborated with designers on client branding projects.
• Created numerous client annual enrollment communication campaigns which contributed to an increase of online employee enrollment between 5% and 25%.

Boston, MA

• Led the development of marketing strategies and campaigns to support the growing Defined Contribution Investment Only (DCIO) distribution channel; included support materials for product promotions, plan sponsor and.
• Analyzed sales trends and recommended marketing programs targeted to retirement plan advisers.
• Worked closely with the sales force, senior management and key accounts to ensure business goals are in alignment with firm initiatives.
• Measured and reported on the effectiveness of marketing campaigns.

Westwood, MA

• Served as primary communications contact for 30+ clients in the large plan market. Consulted with the client to identify communication needs, and establish custom marketing campaigns to meet both client and participant.
• Recipient of two 2010 Pension and Investments Eddy Awards for excellence in investment education.
• Developed effective annual communication strategy to meet needs of diverse employee segments within the plan with measureable results; includes solutions drawn from available media channels.
• Presented communications offering to prospects in sales presentations developing new business opportunities for New York Life.

Marlborough, MA

• Served as main communications contact by collaborating with many key clients to execute strategic plans that deliver effective promotional and educational content to their employees and plan participants.
• Received a 2006 Excellence Award for extraordinary customer service for clients in large client segment.
• Balanced client needs against client's budget by proposing approaches that fit within budget constraints.

Marlborough, MA

• Created and wrote copy for client marketing campaigns
• Managed creation and delivery of promotional/educational materials utilizing multiple media
• Collaborated with Communication Consultants to effectively deliver complex communication projects

Boston, Marlborough, MA

Various roles in marketing compliance, implementation, operations and client management.

Ba, Economics

Mba, Marketing