I help organisations align, strengthen, and speed up their innovation and business development initiatives - always focusing on linking initiatives to strategic goals. I help clients successfully navigating uncertainty, unlocking their full creative potential and develop better solutions, products, brands and services. I am a designer, a business strategy geek, a leader and a follower. I am a pragmatic individual obsessed with making new ideas come alive. I believe anything of real impact is done in a team, that it’s better to strip away than to add, and that my role is to be a catalyst helping great people shape the future. Through +10 years, I have established an entrepreneurial mindset and subject matter expertise within the field of advertising, business development, design consultancy and lately width a strong focus on data-based innovation and corporate entrepreneurship. Specialities: Product design, UX/UI design, Project leadership, Innovation strategy and Practice-based innovation.