Chrichelle Fernandez Email & Phone Number

Oklahoma City, Oklahoma, United States

Oklahoma City, Oklahoma

• Participate in the iterative design processes of new website and mobile app interfaces including creating sketches, wireframes and interactive prototypes. • Improve existing interfaces utilizing usability best practices, proven research and techniques. • Collaborate with product owners and the marketing team to create personas, scenarios, tasks, and metrics to be captured. Design, conduct, observe, provide heuristic reviews, analyze and report on usability testing through onsite and remote studies.• Present findings and results with highlight videos, infographics, graphs and PowerPoint presentations.• Create website and mobile app style guides that follow company branding standards.• Communicate, educate and advocate the benefits and cost savings of user-centered design to the success of the Company.

Oklahoma City, Oklahoma Area

Led an in-house marketing communications team to conceptualize, develop, promote and distribute marketing communication materials (both print and electronic platforms) for American Fidelity by: • Project managed and developed a wide variety of budget – conscious marketing tactics to increase sales, educate customers, and promote customer retention.• Mentored design team and provided design/communication guidance. • Assisted in coordinating internal communications to all Colleagues through the use of company publications, e-mail, intranet and special publications.• Conceptualized and produced printed and electronic marketing insurance collateral for internal sales representatives and American Fidelity customers.• Provided services and advice to internal and external customers to assist in achieving communications objectives.• Applied policies and procedures to support the achievement of department goals and objectives as well as the overall mission of the organization. • Provided accurate and pertinent information for use by management based on detailed research in order to provide necessary information or assist in program development.

Freelance graphic design services.

Designed impactful collateral such as invitations, ads, brochures, direct mailers, signage, newsletters and PowerPoint presentations in support of the 100+ members of the university fundraising team.• Supported creative director with high priority and complex design projects.• Delegated print projects while supervising and mentoring junior designers.• Worked with public affairs to ensure brand compliance across the department.• Art directed and coordinated photo and video shoots.• Creates custom proposals presented to high-level donor prospects to support university scholarships, programs, initiatives and building projects.• Acted as the liaison to the production team and outside print vendors to ensure on-time and on-budget delivery.

Produced marketing materials for internal and external business-to-business sales promotions.• Created custom marketing kits presented to partners in the technology industry.• Developed new design themes and printed elements for annual Insight Bowl footballgame including sponsorship binders, signage and ads.• Prepared project specifications, reviewed proofs and attended press checks.

Designed advertising materials for various businesses and performed administrative duties.• Conceptualized logos and brand identities for new businesses.• Developed promotional materials to launch new products and services.

Designed promotional pieces such as brochures, invitations, flyers, posters, ads, product labels, package design and provided administrative support to the director of marketing.• Improved product placement and retail displays onsite.• Coordinated and attended trade shows.