Chrichelle Fernandez Email & Phone Number

Oklahoma City, Oklahoma, United States

Oklahoma City, Oklahoma

• Participate in the iterative design processes of new website and mobile app interfaces including creating sketches, wireframes and interactive prototypes.
• Improve existing interfaces utilizing usability best practices, proven research and techniques.
• Collaborate with product owners and the marketing team to create personas, scenarios, tasks, and metrics to be captured. Design, conduct, observe, provide heuristic reviews, analyze and report on usability testing.
• Present findings and results with highlight videos, infographics, graphs and PowerPoint presentations.
• Create website and mobile app style guides that follow company branding standards.
• Communicate, educate and advocate the benefits and cost savings of user-centered design to the success of the Company.

Oklahoma City, Oklahoma Area

• Led an in-house marketing communications team to conceptualize, develop, promote and distribute marketing communication materials (both print and electronic platforms) for American Fidelity by:
• Project managed and developed a wide variety of budget – conscious marketing tactics to increase sales, educate customers, and promote customer retention.
• Mentored design team and provided design/communication guidance.
• Assisted in coordinating internal communications to all Colleagues through the use of company publications, e-mail, intranet and special publications.
• Conceptualized and produced printed and electronic marketing insurance collateral for internal sales representatives and American Fidelity customers.
• Provided services and advice to internal and external customers to assist in achieving communications objectives.

Freelance graphic design services.

• Designed impactful collateral such as invitations, ads, brochures, direct mailers, signage, newsletters and PowerPoint presentations in support of the 100+ members of the university fundraising team.
• Supported creative director with high priority and complex design projects.
• Delegated print projects while supervising and mentoring junior designers.
• Worked with public affairs to ensure brand compliance across the department.
• Art directed and coordinated photo and video shoots.
• Creates custom proposals presented to high-level donor prospects to support university scholarships, programs, initiatives and building projects.

• Produced marketing materials for internal and external business-to-business sales promotions.
• Created custom marketing kits presented to partners in the technology industry.
• Developed new design themes and printed elements for annual Insight Bowl footballgame including sponsorship binders, signage and ads.
• Prepared project specifications, reviewed proofs and attended press checks.

• Designed advertising materials for various businesses and performed administrative duties.
• Conceptualized logos and brand identities for new businesses.
• Developed promotional materials to launch new products and services.

• Designed promotional pieces such as brochures, invitations, flyers, posters, ads, product labels, package design and provided administrative support to the director of marketing.
• Improved product placement and retail displays onsite.
• Coordinated and attended trade shows.