In my current role as Program Manager within the AWS Competency Program, my key responsibilities are focused on strategy, execution, marketing, and governance of the global AWS Competency Program.I help drive program brand, build stringent partner requirements, market the program to our partners and customers, drive program growth (new Competencies, new categories, and partner participation), lead and communicate global Competency launches cross-functionally, and drive global requirements and execution for building scalable AWS Competencies.What is the AWS Competency Program you ask?The AWS Competency Program is the global APN Partner program focused on providing our customers and sellers with prescriptive guidance on the top Technology Partner solutions and Consulting Partners to engage with, based on key AWS workloads, verticals, and solutions. It is the vehicle by which AWS differentiates and endorses our Partners to customers.

~Develop and executed paid partner and advertiser promotions across digital marketing channels including web and email.~Work directly with partners/advertisers to develop promotion strategies that deliver value, align promotional content with internal partner teams, product teams and other internal stakeholders.~Develop and continuously improve program ROI, value proposition, create success stories and other program marketing and sales materials..~Scale the program through automation, process optimization, delegation and overall efficiency gains

~Partnered with Account Executives to develop strategic marketing plans to help achieve client goals. ~Managed the client relationship through the campaign life-cycle including; pre-sale, forecasting/booking, creative development, trafficking, reporting, optimizations, campaign analysis and upselling.~Developed and grew revenue 185% YoY.~Organized and delivered all mid-campaign and end of campaign reporting. This included a focus on KPI’s and future recommendations for continuing business.

~Proactively analyzed client online metrics to identify trends and take away action items. Identified content changes and/or performance issues and then consulted the clients on best practices to optimize performance metrics.~Managed over 50 accounts to ensure each client has an online presence that matches their brand.~Assumed the role of cross-departmental strategist for each client to ensure the success of the online presence and marketing.~Built a strong rapport with each account to gain their trust and work together form an online strategy.

~Managed the logistics, training and communication of a new sales tool integrated to over 200 stores resulting in a 25% increase in sales. ~Facilitated all merchandising communication from the Support Headquarters to over 400 kiosks nationwide.~Facilitated the development of web and print marketing elements sent directly to over 8 million customers.~Managed product assortment, pricing and training for the cell phone provider Alaska DigiTel.

~Created a Bi-weekly newsletter read by 1,000+ students, containing updates on important events.~Managed the official University of Washington Bothell web calendar of events and seminars.~Created flyers and posters for all Office of Student Life events with an emphasis on being informative and attractive to students.