As part of LEAN Central Team, Leads process Improvement projects directly related to achievement of company goals and financial objectives. Identifies inefficiencies, anticipates business impact, researches alternative business processes, and makes quality recommendations to Business Unit Leaders that positively impact business processes.Successfully managed the delivery of SmartSolve to the organization, as one of the largest implementations of an eQMS in the industry.

Leads software implementation projects for Life Sciences, Pharmaceutical and Manufacturing companies in highly regulated environments. Engages with customers and provides subject matter expertise and consultation services for clients.

Member of the leadership team and responsible for product management. Proposed business strategies to match company growth objectives. Delivered product roadmaps which defined vision and scope of all projects. Managed offshore development team and onshore data team to deliver product. Worked closely with multi-functional team, which included CEO, CFO, Directors, Marketing, Sales, Creative and Content teams.

Directed operations, created business requirements, evaluated marketing strategies, and monitored production of eCommerce products.Implemented annual marketing plans that resulted in consistent sales increases, and beating ROI objectives, outperforming key competitors in a highly competitive, niche market.Defined product lines, planned strategic goals, forecasted ROI, and setup marketing objectives for products during each stage of the product’s life cycle.Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.Communicated with clients to understand potential issues. Increased customer retention 35%.Initiated relational database-marketing program, which increased customer retention by over 10% in the first month and achieved 6:1 ROI in less than 6 months.Identified and assessed value for wholesale opportunities and new vendor relations increasing product line by 50%.Applies skillful knowledge of eCommerce industries, adhering to seasonality and global business trends/events, and continually monitors competitor/industry developments.Creates business requirements, driving improvements to customer-facing site features, back end systems, and new business models; defining product road maps.Developed online marketing initiatives, including website/eCommerce development, social media, email, video production, PPC, SEO, and analytics, aimed at generating leads, which led to an increase in website traffic by 73%.Analyzes campaigns and traffic data, using google analytics and web traffic metrics to monitor page visits, transaction size, link popularity and CPC rates;Developed eCommerce websites that conformed to brand initiatives and increased overall profit growth by 28% annually.Introduced Upsell strategies and online ads which combined similar products and increased sales exceeding goals by 133%;

Developed end-to-end IOT solutions and digital strategies; Optimized SEO, Managed Social Media, PPC Ads, Copywriting, Affiliate Marketing, and List Building initiatives; driving customer acquisition which led to a revenue increase of 22% for the company.Led marketing and sales teams. Set and managed quotas, trained staff and drove full project life cycles exceeding company goals and ROI objectives.Facilitated ideation and directed development of new features and functionality; forecasting, monitoring, analyzing, and reporting on over 1000 products and features; Owning product performances and financial objectives;Increased online revenue by 130% in the first year and maintained revenue growth by an additional 10% the following year.Introduced product brand initiatives; anticipated and identified problems and fostered solutions by leading creative and marketing teams, while communication with stakeholders.Effectively directed teams, and built stronger relationships with stakeholders; communicating ideologies and project initiatives, delivering quality results; Developed digital strategies, Optimized SEO, Managed Social Media, PPC Ads, Copywriting, Affiliate Marketing, and List Building initiatives; increasing online revenue by 130% in the first year and maintained revenue growth of 10% the following year.Managed, Designed, developed, maintained eCommerce sites, and web presence, which led to a revenue increase of 22% for the company;Implemented Online Marketing, SEO Strategies, and PPC campaigns, which led to increased web visits and conversions by 75% YoY;Performed daily website audits, analyzed web trends and competitive analytics to track revenue, conversions, and rates of engagement;Recognized as top producer for sales amongst all revenue producing personnel (24) for 2 years in a row;

Managed project roll outs, providing software installation, planning, training and tracking all customer implementations;Responsible for the implementation of management software for municipal offices;Monitored the performance of project team members, providing and documenting performance feedback;Managed customer support desk via case management software, providing personalized and sincere customer support to client base;Created custom graphics, developed customer sites, implemented and trained customers on customized CMS software, catering to each client's individual needs;Managed CMS Software roll outs, created graphics, and developed web sites utilizing HTML, CSS and JavaScript, catering to client's individual needs;Implemented designs and standards for company software packages, including NovusAGENDA, NovusCMS, NovusNEWS, NovusVENDOR, NovusEDU;

Managed SEO / SEM Marketing campaigns, analyzed data and provided strategies, which lead to increased web traffic and conversion rates for customers;Created web designs, and developed HTML websites, utilizing aesthetic design principles and SEO strategies;Developed digital concepts and compelling marketing plans which led to increased traffic, conversions and ROI for customers;

Directed initiatives to increase web site exposure, maintaining top SEO rankings for fortune 500 clients;Conducted market research analytics, identified eCommerce trends, and coordinated with industry leaders to deliver advanced marketing strategies for company clientele;Developed SEO / SEM marketing strategies, to adhere to search engine algorithms and various ranking methods, aimed at driving traffic and conversions;Coordinated with sales staff on promotional strategies to ensure product offerings were current and accurate, which lead to a revenue increase of 28% over the promotional period;Managed weekly briefings with clients on performance of online ads and search engine placement;