Chris Becker Email & Phone Number

Milwaukee, Wi, Us

Greater Milwaukee Area

Responsibilities• Drive success and lead several clients across different industries, including footwear, financial services, logistics, CPGs, the outdoor industry, non-profits and more• Lead and manage select new business pitchesAccomplishments• Developed and led Hanson Dodge’s first internship program for BIPOC teenagers in the Milwaukee area who are interested in art and design. After securing Johnsonville to serve as the program client, 14 interns spent two weeks in the… Show more Responsibilities• Drive success and lead several clients across different industries, including footwear, financial services, logistics, CPGs, the outdoor industry, non-profits and more• Lead and manage select new business pitchesAccomplishments• Developed and led Hanson Dodge’s first internship program for BIPOC teenagers in the Milwaukee area who are interested in art and design. After securing Johnsonville to serve as the program client, 14 interns spent two weeks in the summer of 2021 solving a core business problem culminating in the creation of three campaign spaces. Johnsonville is currently leveraging ideas generated by the interns for upcoming initiatives.• Helped lead, manage, and grow the agency’s largest client, KEEN Utility. Provided strategic oversight to cross-functional teams, including creative and digital marketing. Assisted in the development of product creative campaigns and work closely with internal digital media team to drive results -- exceeding yearly sales goals (122% YTD in 2020, 126% in 2019).• Ideated the core campaign strategy for Marine Credit Union’s 2018 branding initiative and first large-scale media program. Developed the campaign narrative (‘More’) while also leading the client relationship and all internal working teams.• Led an organizational rebrand and was active contributor in re-naming and research/branding efforts for 800-CEO-Read, now Porchlight, whose goal was to develop a powerful brand narrative that would increase brand awareness and increase sales of books and author services via their website Show less

Greater Milwaukee Area

Greater Milwaukee Area

• Manage day-to-day account service duties for one of the agency’s largest clients, CITGO Light Oils (retail gas stations) with the goal of exceeding client expectations• Manage client promotions, programs and projects, which include development, maintenance, reporting and suggested optimizations • Build strong relationships with client, vendor and internal teams to ensure timely and quality execution of projects

Greater Milwaukee Area

Responsibilities• Planned and implemented marketing promotions for new checking account acquisition campaigns• Strategized new in-branch merchandising tools for bank products and promotions• Managed and set in-branch merchandising standards and expectations• Owned digital marketing strategies, including SEO, Google Adwords & Analytics• Owned offsite/special event marketing plans for retail branchesAccomplishments• Bank promotions attributed for an average of… Show more Responsibilities• Planned and implemented marketing promotions for new checking account acquisition campaigns• Strategized new in-branch merchandising tools for bank products and promotions• Managed and set in-branch merchandising standards and expectations• Owned digital marketing strategies, including SEO, Google Adwords & Analytics• Owned offsite/special event marketing plans for retail branchesAccomplishments• Bank promotions attributed for an average of 80,000 – 100,000 new checking accounts each year• In August/September 2014, created a promotion that increased Online Statement enrollments by 17,000+ accounts, which saved the bank approximately $12/account per year• Implemented the bank’s first Google Adwords campaign for a unique bank checking account; the two week campaign resulted in 314 clicks, 22,586 impressions, 1.39% click-through rate and 6 conversions• Introduced new point of sale merchandising tools for branch network, including window graphics, shelf talkers and portable standing signage, which increased branding uniformity and brand awareness for 150+ branches• Introduced trade show and street merchandising tools for each market’s offsite initiatives, which resulted in increased brand awareness and attributed to 100 offsite events per month and 300 new checking accounts per month via the events• Visited 80+ branches in 2014 to research merchandising strategies; Categorized the branch network into various segments based on data points to streamline the number of marketing materials produced, resulting in reduced printing and shipping costs Show less

Greater Milwaukee Area

Responsibilities• Managed bank websites• Developed direct mail and email campaigns to drive new product awareness and sales• Assisted in creative development for print, radio, in-store and direct mail campaigns, including copywriting and collaboration with Art DirectorAccomplishments• Made all website content and updates for Marketing and Compliance changes from 2009 – 2013, and ensured brand standards on the site, which averaged 500,000 monthly visitors• Wrote copy… Show more Responsibilities• Managed bank websites• Developed direct mail and email campaigns to drive new product awareness and sales• Assisted in creative development for print, radio, in-store and direct mail campaigns, including copywriting and collaboration with Art DirectorAccomplishments• Made all website content and updates for Marketing and Compliance changes from 2009 – 2013, and ensured brand standards on the site, which averaged 500,000 monthly visitors• Wrote copy and directed Creative Services team for direct mail campaign of a new customer rewards program (Easy Cash Rewards), which helped lead to a 35% customer adoption rate• Wrote copy and direct Creative Services team for 2011 monthly direct mail campaigns for cash advance product (Easy Advance), which averaged a 3% response rate and reached as high as 6% Show less

Greater Milwaukee Area

• Prepared, wrote and proof read press releases, case studies and other written documents• Designed and edited Brown & Martin newsletter• Contacted editors for story ideation and development

Greater Milwaukee Area

• Interviewed students and tutors to compose testimonials for newsletter and website

Whitewater, Wi

• Developed marketing & logistic plans for on campus entertainment events