Chris Capron Email & Phone Number

Hove, England, United Kingdom

Leveraging years of experience in creative direction and strategic design, I partner with businesses to develop unique, impactful solutions that align with their objectives. My approach is client-focused and insight-driven, ensuring that every design decision serves a purpose, whether it’s building brand loyalty, winning new business, or communicating value propositions with clarity and creativity.

Brighton, United Kingdom

During my time at Blue Edge, I’ve had the pleasure of collaborating with a talented creative team and a broader group of expert bid associates to deliver successful bids on a global scale.Alstom: multiple campaigns and guidelines for DSB, Irish Rail DART, Hochbahn DT6/U5 Metro,NS DDNG, HS2 M&E & CCS, Scottish Rail, Southeastern Rail, Rail Baltica CCS & ENEBalfour Beatty: CP7, Bankside Yards West, TTC Canada, Constructing West Midlands, 30 Grosvenor Square, MRA Midlands Rail HubBAM: Gateshead Quays, Nova Nordisk Ireland SRM: Ciner Dragon Glass, SRM-VolkerFitzpatrick-WSP Birmingham InterchangeGraham: Cross Tay Link Road, Belfast Hub, Milton Keynes East, Royal Victoria Dock Bridge Colas: Highways England Smart MotorwaysGeorge Lesley: Scottish Water FrameworkKajima: Newcastle University CAVVINCI UK Developments + ION: Derby Heart RegenerationWates: Ebury Bridge Estate Regeneration Phase 2Skanska: National Grid HVDC Framework

London, United Kingdom

Led the Shopper Marketing Creative Team on key international accounts, while also serving on the Publicis London Communications Creative Board.Apple: business campaigns for Approved Premium Resellers across Europe and UK.Nestlé: campaigns across Purina, Confectionery and Nescafé, including the global launch of the Dolce Gusto coffee pod range.EE: in-store communications and conceptualised new store designs rolled out.Groupe SEB: Haircare, Home Cleaning, Cookware, Coffee, and Linen-care instore categories.Biersdorf: new face care category solution for Nivea across multiple retail channels.Perrier: global in-store launch of a seasonal product portfolio toolkit.Philips: LED lighting category solutions across Europe and the USA.

Contract consultant for agencies delivering retail and brand environments, including: VividBrand, Platform, Exience, Neo Creative, Relish Design, Lambie-Nairn, Honey Creative, BBH, Brash Brands and Design LSM.

Greater London, England, United Kingdom

Led international projects, delivering strategic guidelines and toolkits to key markets.Philips: strategic brand communications, packaging, 3D displays, product literature, and promotions for Lifestyle and Lighting divisions.Canon: brand communications for 2008 in-store launches across Europe.Hamleys: redesign of own-brand games and toy packaging.Nestlé: in-store communications for the launch of Heaven chocolate in the UK.

Greater London, England, United Kingdom

Managed the retail graphics team, working closely with the interiors department.MFI: in-store communications, branding, product literature, and promotions.Mothercare: seasonal promotions, signage and POS campaigns.Sanford: in-store toolkits for the Parker premium pen launch across Europe.

Brighton, England, United Kingdom

Worked with CDW+Partners and M&K Creative, including designing the core brand packaging range for B&Q and creating a new identity and guidelines for Robert Dyas.

Greater London, England, United Kingdom

Bonaire (Grupo Riofisa) - environmental theming design for Bonaire Outlet in Valencia.Worcester NHS Hospital (Bovis) - environmental icon based wayfinding strategy for new hospital scheme.

Greater London, England, United Kingdom

Collaborated with an integrated team of interior designers, illustrators and copywriters to deliver innovative packaging and branding solutions for UK clients.Unilever: Developed multiple branded fast food concepts for retail parks in the UK.Dr Martens: Created instore graphics for the flagship Oxford Street Concept Store

Greater London, England, United Kingdom

Led major design projects for fashion and retail brands.River Island: Art-directed and designed 3 seasons of fashion brochures and instore graphics.Outfit (Sears): Branding, packaging, and instore design for clothing outlets.Primark: In-store design, graphics, and packaging solutions.

Greater London, England, United Kingdom

Produced corporate literature and wayfinding systems for commercial projects.Slough Estates, Sun Alliance, Chipshol Forward NV.

Greater London, England, United Kingdom

Began working in the retail graphics division, collaborating with interior designers and architects on large-scale projects across the UK and Europe.

Ba Hons Graphic Design, Graphic Design & Communication

Foundation, Art & Design