At Hype Inc., we believe that brands thrive when they dare to be different, find a unique voice, and steer clear of the visual cliches and jargon-filled copy that everyone else in their category or industry is using.Whether it’s a new logo, a website, fresh content or a targeted campaign, our job is to work with clients to capture what lies at the heart of their brand and how to communicate it in the most effective, engaging and memorable way across all their brand assets and marketing. When you choose Hype Inc., you're not just getting an agency; you're getting a creative partner. Website and design projects are led by Creative Director Chris, an accomplished graphic and digital designer with a wealth of experience directing marketing teams for national and international brands.Ubi is our Strategy Director with 30+ years of experience in marketing, media, and businesses operating in multiple categories.Joel is our Digital Marketing Director who, for the past 20+ years, has worked with many of Australia's best-known brands to launch and grow their online presence.Hannah is Hype's General Manager and Producer. Hannah previously ran her own social media agency consulting for the private and government sectors. The team's breadth of experience means we can work across most industries; however, we have notable expertise with:Retail & e-commerce; wholesale & B2B; professional services; food & beverage; hospitality & tourism; fashion, design & lifestyle; beauty; health & wellness; technology.The definition of Hype is extravagant or intensive publicity or promotion. In a crowded market with information overload, if you hope to be seen or heard, you will need a bit of Hype!

Looking after multiple brands in Art, Framing, Heating, Cooling, Retail, Food & Sporting.Guggenart, Noirot, Olympia Splendid, Levante, Burgled, Memorabilia Warehouse, Ciano Coffee, Golf Board, International Sports Brands and many more.

ISHKA has evolved from local craftsman Michael Sklovsky’s dream to a globally recognized reality. Featuring a diverse collection of hand crafted world goods, available both online and within ISHKA’s 30 physical retail locations throughout Victoria, New South Wales, ACT and Tasmania. The ISHKA concept embraces world culture, appreciating and respecting traditional handcrafts, while giving back to the communities and villages that produce these unique items. While at ISHKA I have developed an outreach mentorship program that partners with local university students to teach to teach them the inner workings of a photoshoot. During the program I meet with students once a week and give them a glimpse into the world of styling photoshoots. The week culminates with students running their own shoot with various ISHKA products. ISHKA uses the photos on our various media outlets and we generate buzz among our key demographic. It has been extremely successful.During my time at ISHKA I have developed new strategies and projects to help build brand awareness
while boosting sales and revenue. While every aspect of my relationship with ISHKA has been both rewarding and fulfilling I am particularly proud of the E-commerce platform and with knowing that my marketing and creative strategies have contributed to the largest sales growth the company has seen in their 40 years of service.• Local and national marketing planning, budgeting, and strategy planning for all campaigns, both retail and wholesale. • New branding and POS signage.
• Tasked to manage data for segmented style promotions
.• Management of ISHKA loyalty program. • Production and design of Christmas catalogue; with over 500,000 distribution plan. • ISHKA Catalogue; culminating with a 1.2 million distribution plan.
• Produce and direct all photo shoots, to include both fashion and product photography.
• Design and creation of all artwork, coordinated television and radio ad campaigns.

GNC Live Well is the world’s largest retailer specializing in vitamins, supplements, weight management, and sports nutrition. Currently operating over 7,000 retail stores in 49 countries, GNC is poised to lead the world in health and fitness.During my four-year relationship with GNC I developed an in-depth understanding
of the various facets of design, e-commerce, and marketing. I improved upon the existing GNC brand; increasing recognition and awareness through various mediums (online, radio, retail and print). • Strategic market planning for weight management, sports nutrition and in store products and specials.
• Design and produce Live Well publication, to include a 60,000 quarterly distribution plan. • Developed and maintained GNC loyalty program; marketing to 300,000 member database. 
• Developed radio campaigns with 
major stations, national trade shows, and special events - specializing in increasing client engagement. 
• Tasked to implement creative direction and training for all Australian franchise stores; manage corporate sponsorship; and to develop and implement creative vision to build brand awareness.• Create and distribute adverts to all major health and sports publications.• Tasked to create and coordinate monthly store merchandising.

Freelance graphic design and marketing company, covering all aspects of media. Through the development of high-level concepts for custom design projects, I work with external clients pitching designs and understanding their specific needs. Running Man Design is here to elevate your business to new creative heights.• Lead creative sessions for project kick-offs. 
• Managed multiple projects from conception through completion. 
• Developed creative programs and design concepts tailored to meet the specific needs of individual clients. 
• Established creative direction for Running Man Design and client base. 
• Collaborated with internal teams to generate ideas for pitching and proposals. 
• Manage team members’ while providing quality control over concepts 
and projects.

Leading a design team in the development and creation of flat screen motion advertising for hair dressing salons. • Supervised a creative team of 6; comprised of flash animators, designers, and 3D artists. • Directed multiple projects from concept through completion • Upload and manage network of adverts across Australia • Established creative direction for Salon TV and client base. • Work with internal teams to generate ideas for pitching and proposals.

Supervised the design and print for model agencies, to include Elite and Giant. Agency requirements included photo retouching, colour correction, design of comp cards, etc. • Managed multiple projects from conception through completion. • Print management of digital presses.• Cultivated and maintained customer relations.• Tasked to make sure that quality products are produced on time and within budget plan.• Supervised the production process
, which included selecting, ordering and purchasing materials.