Global Anti-Corruption Conference PortfolioESG Conference PortfolioFraud & Asset Tracing Conference Portfolio

Responsible for the creation and implementation of innovative marketing strategies for top tier events. Marketing channels include email, social media, direct mail, paid search, print/online advertising and telemarketing. Focus on content creation, SEO, mobile optimization, brand loyalty and customer retention, as well as customer acquisition and the client experience.Key Achievements:• Collaborate with studio design director and website development team to produce integrated marketing materials and collateral across multiple media platforms for B2B and B2C services• Research and create targeted marketing campaigns based on industry trends/demographics and post-event • Manage marketing budget for top tier events with a revenue goal range from $150,000 to $3M.• Negotiate industry and media partnerships, NY Times, Wall Street Journal, accreditation associations, and Business Councils around the world• Launch, design and manage content of ACI top tier conference apps• Implement targeted weekly emails for top tier events using internal database of 700,000 global contacts

As the Marketing Manager for SC Magazine, I optimize print, digital, mobile app, social media, and event resources to highlight company brand, and promote SC Live Events, a series of six annual live events drawing 200 to 600 attendees and 40 live exhibitors in North America and Europe. Design integrated marketing campaigns and collateral executed across multiple media platforms to engage live events. Key Achievements:• Collaborate closely with US and Global Sales Directors to cultivate substantial live and online event sponsor relationships.• Design and implement plans for SC US and UK marketing collateral, and partner with art director to create attractive content and media kits for SC Magazine events.• Negotiate key industry partnerships in North America and Europe• Create and manage sales collateral, RFPs, and marketing budget supporting US, UK, and European live events. Identify and accommodate ideal future event locations.• Develop and disseminate surveys to measure readership and attendee event perception used to determine future event time and locations.• Capture event revenue by innovating and crafting introductory SC Congress mobile application for each of the six live events.• Maintain online registration for all events and expand live conferences to additional cities in North America and Europe. Increase event website traffic by 20,000 for each of the live event..

Freelance• Collaborate with general manager to develop strategic marketing plan. • Expand audience database by building and distributing effective marketing collateral.

Orchestrated full scope of event operations for Only Brooklyn, TerraCRG’s marquis event. Managed marketing, accommodations, contractual obligations, vendors, and solicitation of 30 speakers and 600 guests attending annual commercial real estate conference. Designed and implemented attractive marketing material used across multiple media platforms, and negotiated optimal print and web-based publication purchases to save over 25% year-over-year. • Create and execute marketing campaigns and design marketing materials for presentation books, media kits, and press releases• Lead all marketing initiatives across multiple product lines including email blats, mass mailings, advertisements and social media integration.• Oversee all media buying including print and web-based publications; achieved 25% savings year-over-year Plan and implement project-specific online marketing strategies including social media, Ad Words and SEO• Manage all aspects of Only Brooklyn, TerraCRG’s marquis event, including location scouting, contract negotiation, vendor selection, program development, run of show, and staffing, • Design, Managed website redesign project from conception to completion• Develop and maintain relationships with reporters and media personnel for press opportunities and page placements• Analyze market data and prepare frequent sales reports highlighting market trends; secured placement in New York Times and Wall Street Journal • Coordinate and execute email marketing campaigns using compiled target list data of potential buyers• Provide operational support to the firm including IT support and HR/recruiting

Drove firm's social media presence on Twitter, Instagram, and Hootsuite, and organized marketing and location elements to orchestrate TerraCRG’s premiere event, Only Brooklyn. Gathered and evaluated market trend data used in sales reports and presentations.Key Achievements:• Designed email marketing key data, and launched campaigns for five internal sales teams.• Maintained and monitored 30 property listings on industry sites, and landed spots in prime publications NY Times, WSJ, and Crain’s NY.• Cultivated reporter and media relationships to take advantage of press and publications opportunities.

• Measured web analytics, trends, and traffic with Omniture, sales metrics using FileMaker, and disseminated information to senior leaders in detailed reports.

• Administrative tasks that include answering telephones, scanning clips and managing samples• Responsible for daily updates of client social media accounts• Prepare drafts of press releases• Create targeted media lists utilizing Cision• Provided research for media plan for numerous clients. Researched all relevant demographic information to help make informed recommendations to the client.• Contribute to monthly client update reports• Assist in brainstorming and preparing new business and event proposals• Research and order production materials for events• Collect RSVPs and manage front door guest arrivals at events• Coordinate event photography, deliver approved shots to clients• Develop concepts, order materials, assemble and deliver all Holiday gifting for clients

• Liaised with multiple set and production teams, and provided producers and directors with materials and scheduling essential for editing, audio sessions, and filming operations.