-Constructs and executes digital media plans for relevant media campaigns while ensuring optimal performance through consistent maintenance and optimizations. Channel buys include Digital Display, Streaming Audio, OLV, CTV, and other custom opportunities. -Continues constant communication between clients and partners to ensure top performance for each initiative and strategy.-Maintains ongoing billing processes by ensuring all actuals and reconciliations are in place every month.-Manages best practices for implementation processes from the start of planning such as (MAF creation, IO sendoff, Digital Media Planning, etc.) to end of campaign procedures (Reporting decks, billing tracker completion, performance evaluation, etc).

-Managed digital plans for seven clients during agency-wide departmental restructuring.-Generated and presented data-driven reports to internal stakeholders and clients, effectively communicating campaign performance, optimization opportunities, and strategic recommendations.-Handled all billing for digital campaigns including actualizing spends based on performance, reconciliation between partners, and approval for client billing.

-Continued in day-to-day ad campaign management for client: Truist Bank.-Developed and executed comprehensive media strategies for client campaigns encompassing digital and social media channels.-Collaborated closely with cross-functional teams, including creative, account management, and analytics departments to ensure seamless integration between overarching campaign objectives-Played a key role in the onboarding process by providing training and guidance to new associates.

-Assisted in day-to-day ad campaign management for client: Truist Bank.-Actively maintained multi-million-dollar initiatives through dealing heavily with client billing/reconciliation needs, monitoring campaign performances through reporting platforms, and media activation.-Maintained constant communication with partners to ensure smooth performance and activation of optimizations for performance improvement.