Chris Cueto Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Orange County, California, United States

Sister company to The Taste of Ink. I have restructured multiple processes and procedures for our Production team that maximize productivity and accuracy. While improving processes, I launched checkpoints within the production process to provide our clients with quality updates while keeping the process monitored to confirm deadlines. These checkpoints increase the success rate of the jobs while helping to create a better client relationship by having real-time information readily available. Additionally, I cultivated a commission structure for our Account Management team that motivates the team, encouraging more sales generation. I have a keen focus on employee development and empowering my employees to maximize their potential. Through weekly one-on-one meetings with my management team, we discuss growth procedures within their departments and quarterly goals. I organize monthly workshops to show examples while walking through various scenarios and leadership styles. More than anything, I oversee the company’s commitment to operational impact through the aggressive pursuit of strategic opportunities. In collaboration with the executive team, we develop a vision for the organization and guide the planning process to set the direction to achieve that vision. To be successful in our goal, I foster change in the company culture to be more open, transparent, and accountable. I encourage my employees with an open-door policy and assure them all I will advocate for them.══ SPECIALTIES ══Marketing | Sales Operations | Direct Marketing | Account Management | New Business Development | Lead Generation | Trade Shows | Sales | Email Marketing | Brand Development | Advertising | Social Media Marketing | B2B | Business Development | Multi-channel Marketing | Direct Mail | Web Analytics | Customer Acquisition | Marketing Strategy | Integrated Marketing | Online Marketing | CRM | SEO | Brown Belt Lean Six Sigma | Entrepreneurial Operating System

Costa Mesa, California, United States

Sister company to Absolute Merch; both positions were held at the same time. I have restructured multiple processes and procedures for our Production team that maximize productivity and accuracy. While improving processes, I launched checkpoints within the production process to provide our clients with quality updates while keeping the process monitored to confirm deadlines. These checkpoints increase the success rate of the jobs while helping to create a better client relationship by having real-time information readily available. Additionally, I cultivated a commission structure for our Account Management team that motivates the team, encouraging more sales generation. I have a keen focus on employee development and empowering my employees to maximize their potential. Through weekly one-on-one meetings with my management team, we discuss growth procedures within their departments and quarterly goals. I organize monthly workshops to show examples while walking through various scenarios and leadership styles. More than anything, I oversee the company’s commitment to operational impact through the aggressive pursuit of strategic opportunities. In collaboration with the executive team, we develop a vision for the organization and guide the planning process to set the direction to achieve that vision. To be successful in our goal, I foster change in the company culture to be more open, transparent, and accountable. I encourage my employees with an open-door policy and assure them all I will advocate for them.══ SPECIALTIES ══Marketing | Sales Operations | Direct Marketing | Account Management | New Business Development | Lead Generation | Trade Shows | Sales | Email Marketing | Brand Development | Advertising | Social Media Marketing | B2B | Business Development | Multi-channel Marketing | Direct Mail | Web Analytics | Customer Acquisition | Marketing Strategy | Integrated Marketing | Online Marketing | CRM | SEO | Brown Belt Lean Six Sigma

I joined The Taste of Ink (TOI) team in September 2020 as the VP of Operations, with a promotion offered in January 2021 to CEO and President of TOI. ══ INNOVATION ══ I deliver consistent leadership and proactive management practices. I crafted operational controls and administrative and reporting procedures. I also established management systems to allow growth and to promote financial strength and operating efficiency. I decipher room for improvement in existing processes and develop comprehensive solutions that streamline daily operations to provide measurable bottom-line improvement. I lead by example, demonstrating discipline while being outgoing, engaging, and personable. Whenever necessary, I roll up my sleeves and work closely with teams, motivating personnel to achieve project objectives on time, under budget—and beyond expectations. I strive to be approachable, quick on my feet, and a critical thinker that is always open to feedback. I believe it is important to both work and play hard. I take my personal and professional life very seriously and understand it is necessary to have a proper work/life balance. I fluently speak English, Spanish, and Portuguese. Shortly after my promotion, I led the merger of TOI with Absolute Merch Inc. (AM) and began to lead both companies while creating a plan for a smooth transition. ══ SPECIALTIES ══ Marketing | Sales Operations | Direct Marketing | Account Management | New Business Development | Lead Generation | Trade Shows | Sales | Email Marketing | Brand Development | Advertising | Social Media Marketing | B2B | Business Development | Multi-channel Marketing | Direct Mail | Web Analytics | Customer Acquisition | Marketing Strategy | Integrated Marketing | Online Marketing | CRM | SEO | Brown Belt Lean Six Sigma

Irvine, California

Irvine, Ca

Foothill Ranch

Orange County, California Area

Systems: Lead a team of personnel focused on development and implementation of project management system named IO View, a key strategic asset in the company’s product and services suite. Marketing: Collaborate with executives to define marketing strategies and standards, and coordinate with other marketing leaders and stakeholders to align marketing with business needs and promote long-term profitability. • Define company-wide direction and plan customer application, internal software tools, and other essential functions—communications, office systems, interplant connectivity, and more.• Gather company business needs, and design, integrate, and maintain systems, programs, and software to meet them.• Evaluate day-to-day operations, and leverage knowledge to set standard operating policies, procedures, and security measure to ensure accurate, efficient, safe information processing.• Coordinate with CMO and Marketing Strategy department to achieved strategic alignment with other H-D functions, maintaining visibility into these groups and sharing essential insights with key leaders.• Forecast future marketing conditions and develop proactive strategies to build internal competencies to prepare for them—create knowledge sharing portals and best practices.• Research and analyze market, identifying opportunities for high-impact, high-leverage improvements.

Led the planning and execution of all company sales and marketing software systems, including Salesforce automation, campaign management, campaign development, database libraries, ERP systems, and more. • Worked with end-users (internal and customers) to understand business requirements, and develop comprehensive solutions to meet them.• Liaised between IT and third-party vendors, negotiating systems and data projects and installations.• Defined standard policies, procedures, and best practices, and proactively pursued opportunities to improve sales and marketing processes.

Ensured the accuracy and timeliness of lead generation campaigns, and served as subject matter expert on database management and internal systems. • Supported the CRM Development Team, facilitating the effective representation of Marketing needs for timely, accurate data exchange.• Secured more than $100 million in new business by redesigning internal campaign execution and tracking processes.

Developed new concepts for sales growth, querying industries with high need for company solutions, and sharing learnings with sales team and key sales decision makers. • Supported over $1 million in new business growth by developing multi-touch sales initiatives in diverse new industries.• Designed and administered new sales training sessions to education sales teams on company’s product offerings.

Marketing

Education record