Pivotal Engagement excels in digital strategy, marketing, product promotion, execution, and AI-driven customer insights. We are dedicated to helping brands thrive in today’s competitive landscape. Our expertise includes advanced customer analytics, CRM solutions, consumer journey optimization, personalized content, and dynamic marketing execution that continuously evolves. Our goal is meaningful and intelligent 1-to-1 engagement—and we deliver it exceptionally well.Mr. Cusack, our founder, has a proven track record of helping prominent brands improve marketing and sales results. With extensive industry expertise, he has transformed at least five industries by identifying critical opportunities and understanding complex business models. His insights have propelled these industries forward, enhancing productivity and customer engagement, and inspiring major players to rethink their strategies.Notable organizations Mr. Cusack has supported include:Mattel ToysHasbro ToysDiscover CardFTD FlowersSix FlagsTVG GamingBASFLionel TrainsThe Chicago BearsMaui Jim SunglassesThe NTRA (24 horse tracks)Dick BlickHome VisionsNascar…and many others, achieving significant success and, in many cases, redefining their business models.Our team’s experience spans over 60,000 diverse campaigns across B2C and B2B industries. This deep knowledge enables us to deliver best practices, innovative execution, and measurable results for organizations of all sizes, no matter the challenge.At Pivotal Engagement, continuous improvement is our foundation. Through ongoing testing and optimization, we ensure your marketing strategies reach their fullest potential, turning every engagement into your best engagement.Discover more at www.pivotalengagement.com.

• Define marketing priorities and direct day-to-day operations to drive audience engagement, capture additional market share, and meet challenging performance/sales targets• Achieved a 397% increase in website traffic through advanced marketing, targeting, influential copywriting, compelling message communication, and on-brand concept/design implementation with target audiences• Implemented the first-ever “online optimization” of online presence and performance. This increased website performance and engagement by 290%• Developed online website pages to ensure the company dominated SEO.• Leveraged social media ideas, concepts, and social strategies that significantly increased social “reach” by 251% or 215,000 in community reach.• Built and managed a custom prospect and customer CRM database, due to circumstances, to execute advanced individual engagements, promotions, emails, and direct mail• Managed Email Marketing Campaigns from initial concept to execution. • Accelerated brand reach and engagement while maximizing ROI through strategic marketing initiatives and platforms.• Responsible for all corporate communication, advertisements, and working with corporate partners.• Reviewed analytics and advertising performance to capture / capitalize on insights into markets and capitalize on trends• Lead weekly Google Ads Account meeting to implemented the winning strategies • Fostered a culture of continuous improvement through vigorous testing and optimization of all executions• Utilized the benefits of AI to advance content, research, online content, messaging, email content, and AL models with marketing design ideas• Crafted high-quality digital and non-digital assets to increase customer engagement with promotions• Promoted, designed, and produced ads and videos that support business and product objectives

• Led all aspects of companywide marketing to elevate the brand presence, scale social and digital channels, and establish best-in-class mark daily marketing processes and strategies • Partnered with cross-functional stakeholders in capturing client needs and goals, before designing and implementing custom marketing solutions • Lead staff on the development of technical, analytical, and complex business models that mapped to both clients and organizational priorities • Fostered an engaged and high-performance culture while providing motivational management to a large team to optimize quality and deliverables • Served as a trusted advisor to company leadership regarding strategic decisions – pitching and gaining buy-in for change and improvement • Cultivated authentic relationships with clients while supporting them with insights and reports

• Rapidly accelerated revenue growth by consulting and winning the business of 60+ major corporations • Launched and analyzed 78,000+ campaigns, executions, online promotions, and enterprise technology for a high-profile client portfolio comprising Mattel Toys, Hasbro Toys, Nascar, FTD Flowers, Six Flags, Sears, Discover Card, BASF, Maui Jim Sunglasses, The Franklin Mint, McDonald's, Long John Silvers, Chicago Bears, and TVG Gaming:• Grew Hasbro Toys from 0 to $40M+ in e-commerce sales with the first-ever Board Approved site• Enabled FTD to revolutionize the floral industry with new technology and business model• Increased Wagering Company revenues by 130 million with advanced analytics and loyalty program• Scaled the company while continuously improving performance through training, coaching, and mentorship • Full accountability for corporate profitability and sales• Coordinated full software development lifecycles to launch intuitive products • Cultivated relationships with major new clients to build trust, pitch solutions and facilitate a seamless onboarding process• Elevated employee morale by fostering an engaged, motivated, and inclusive culture • Served as subject matter expert across all aspects of intelligence, internal logic, and marketing solutions