Chris Sweeney Email & Phone Number

Perform media audits for the largest advertisers in the US using data visualization in Tableau. Ambassador for further advancing a culture of data for all employees. Responsible for enhancements and automation of existing Tableau workbooks, improving efficiency and streamlining processes.

Greenville, South Carolina Area

Played a vital role in the development and growth of the analytics department, onboarding the data management platform, ChannelMix, and establishing data architecture across the media team. Created a new revenue stream by introducing a tiered analytics monetization plan for existing clients and new business. Provided data management consulting services to.

Greenville, South Carolina Area

Served as ambassador and catalyst to the newly formed Analytics Department within the organization. Developed initial Tableau dashboards, tracking client key KPIs measured against media performance goals. Restructured the reporting database and procedures to increase speed and flexibility.

Greenville, South Carolina Area

Oversaw account management, media planning, and media buying for traditional and digital media. Worked directly with clients to plan and execute both long-term and short-term marketing campaigns including but not limited to advertising on TV, radio, digital, social, print, and outdoor based on client goals in reference to budget, reach and frequency.

Greenville, South Carolina Area

Clemson, SC

Marketing

Activities and Societies: Delta Sigma Pi: Professional Business Fraternity, Sports Plus Marketing Club, Wall Street South Investment Club.

Full Stack Web Development Certification, Computer Software Engineering

Kinesiology - Athletic Training

Activities and Societies: University of New Hampshire Rugby