Marketing Manager
CurrentTaking the big step up 👔- Became responsible for sales management; nurturing leads, conducting demos, planning follow up activities and writing up contracts- Set up a system to quantify market share and a CRM process to personalise messaging and marketing efforts- Managed our small marketing team; outlining a content calendar, running a Kanban system for delivery and offering feedback - Planned and executed an outbound email campaign among councils to drive new leads-… Show more Taking the big step up 👔- Became responsible for sales management; nurturing leads, conducting demos, planning follow up activities and writing up contracts- Set up a system to quantify market share and a CRM process to personalise messaging and marketing efforts- Managed our small marketing team; outlining a content calendar, running a Kanban system for delivery and offering feedback - Planned and executed an outbound email campaign among councils to drive new leads- Planned and delivered our massive User Group conference virtually; managing attendees, working as a utility man behind the scenes during the conference and conducting the follow up actions like surveys.- Managed the marketing copy of both brands, working with our sales team to bring our content marketing inline with the new brand positioning- Became a design whiz at Figma for our lead magnet graphics, mock ups and promotional materials Show less