Chris Freeman Email & Phone Number

Madison, Wisconsin, United States

My mantras are continuous marketing improvement, continuous learning and team member empowerment. My position goal - to improve Aprilaire's web marketing initiatives, put more focus on the consumer, and to help solicit data-driven marketing decisions. Since this initiative, the company has enjoyed six consecutive years of best sales ever in their 80 plus year history. Aprilaire helps people breathe healthy indoor air with products engineered and built right here in Madison and Poynette, Wisconsin.My Key Responsibilities:1. Oversee B2C and B2B Web and eCommerce related projects. 2. Manage our outside Web Developer Vendor Teams: Xivic, Halo, Again, Clotho, IONA, Relus, and Search Guru. This includes the communication and oversight of vendor tasks, decisions, reviews, approvals for go lives, SOW estimating, invoicing and account coding to remain on budget.3. Collaborate and support of large-scale projects including seven site design/redesigns. Sites include: Aprilaire.com, AprilairePartners.com, shop.aprilaire.com, research products.com, anden.com, aprilaire.com/builder. I manage the team dynamics, responsibilities, and the delegation of work to meet our goals and objectives.4. Translate marketing needs into strategic and functionally innovative reality.5. Supervisor of the marketing dept. intern program to create future leaders.6. Oversee reporting and analytics of websites, campaigns, social, and eStore sales. Create data stories and future project initiatives.7. Manage SEO needs and execution. Keep up with Google SEM changes. Train internal staff on SEO. Aprilaire.com organic traffic went from 30k per month in 2012 to 133,000 per month in 2019.8. Determine email marketing campaign strategies, list segmentation and performance.9. Manage shop.aprilaire.com. This includes marketing and promotional initiatives, product additions, testing, fraud protection, functional issues, shipping issues, and overall improvements.

Janesville/Beloit, Wisconsin Area

Extensive experience in enhancing and executing, leading and collaborating projects to support all Web and eMarketing initiatives for labsafety.com, benmeadows.com, grainger.com and several other specialty brands.Organized the site architecture, created wireframes, established look and feel and user experience for several site designs. Led many key initiatives. Assured SEO, keywords, and meta data became part of the site design and coding.Created effective web promotions and user experiences. Adapted multi-channel marketing to establish consistency. Endorsed new directives to lead tasks with team members. Examined web analytics to celebrate successes and make improvements to future promotions.Directed and led numerous email marketing promotions. Performed brainstorming, improved marketing ideas, created graphics, evaluated graphics, reviewed copy, implemented HTML coding and javascript, established templates, coded content blocks to increase efficiency, enhanced brand awareness, created site landing pages, applied tracking codes, secured brand approvals, examined delivery testing. LSS email sales > $400,000 per week.Managed the production of eCatalogs (virtual online catalogs) for five major brands. Directed outside vendors and agencies along with the coordination of multiple internal departments to produce intuitive eCatalog experiences. Reduced budget costs by 20%, streamlined the workflow, reduced errors by 50%, improved the customer experience.Collaborated and assisted in the agency direction of Grainger’s first drupal-based social media site providing blogs, browse forums, videos, and articles with product cross sell. Ensured the design and usability of supplylink.com.Tested and developed a new process to convert 270 HTML pages from labsafety.com to grainger.com using two web management systems.Played instrumental role to implement content and test the Hybris platform for the grainger.com redesign. Grainger.com sales reached $2.1 billion in 2011.

Janesville/Beloit, Wisconsin Area

Involved in all aspects of marketing from concept to completion on catalog covers, direct mail pieces, product creation, to art direction, to product and model photography, to color checks on press, to tradeshow graphics.Created gold award winning catalogs including cover designs and creative pages. Enhanced direct mail campaigns. Produced effective product designs, advertisements, tradeshow graphics, illustrations, and logo creations and photography.