Creative, data-driven Growth/ Performance Marketing Leader and Paid Media Strategist with 10+ years of demonstrated success in building rapidly scalable and sustainable growth engines for startups and early-stage companies. Architects and drives a robust customer journey that includes all aspects of the sales funnel from top-of-the-funnel brand awareness all the way through customer acquisition to retention. Identifies growth opportunities, builds a culture of innovation and hypothesis-driven experimentation, and continually refines channel optimization. Collaborates closely with sales to sync alignment and continue building best-in-class marketing data and technologycapabilities.