Chris Gowe Email & Phone Number

Wilmette, Il, Us

Greater Chicago Area

2017 – Present Tradeshow Logic/Vice-President, Strategic Growth• Tradeshow Logic is a full-service event management company dedicated to driving strategic change that amplifies the value of clients’ events. Specializing in customer insights & data analytics, event strategy, audience acquisition & marketing, exhibitor sales & sponsorship, event operations/logistics and customer care. • Manage the company’s profitability, staff, and customer relationships as a key leader in the senior management team. • Lead the company in client acquisition strategy including industry relations, marketing, presentations, and client proposals.• Manage the internal sales and marketing teams to develop and execute client-centric strategic exhibit and sponsorship programs.• Own account responsibility for our two largest medical clients (American Organization of Nursing Leadership & the American Society of Anesthesiologists) which includes senior management & board engagement; budget development & management; event design & strategy; exhibit/sponsorship sales & marketing; data analytics and measurement reporting.

•Part of the Senior Management Team responsible for ensuring that the Vancouver Convention Centre delivers on its promise to be the market leading facility in the industry.•Leads business generation for the facility by developing and implementing an annual business plan that focuses on balancing the need for generating economic impact for the community and revenue for the Centre through effective yield management, appropriate pricing strategies and establishing proactive sales plans and goals for sales staff. We’ve achieved year-over-year revenue growth from 2010-2015.•In 2015, the Vancouver Convention Centre’s sales team were responsible for booking: 49 Conventions, 228 Meetings, 137 Stand-Alone Banquets, 16 Trade Shows, 38 Consumer Shows, 35 Special Events and 5 Film Shoots. •Responsible for negotiating any financial incentives and/or variances to our legal terms and conditions and counter-signs all facility contracts.•Works with Tourism Vancouver to assist the collective sales teams in identify relevant programs and then developing compelling and competitive proposals in order to secure City-Wide Convention business. •Works in conjunction with Tourism Vancouver and representatives of the Vancouver Hotel Destination Association to attract new business through FAM’s, customer site visits, industry trade shows and joint sales presentations. •Re-organized Sales Territories, recruited additional Sales Associates, refined prospect databases and established prospecting strategies in order to ensure new business development for the Centre and the City.•Directly responsible for 1 Assistant Director of Sales, 7 Sales Managers, 3 Sales Associates and 4 Executive Event Salespeople.

Greater Los Angeles Area

One of five regional vice-presidents for GLM, a dmg world media business, which is the largest producer and marketer of consumer product trade shows in North America with overall responsibility for developing and presenting strategic one and three year budgets and business plans to C-level management, designing and implementing multi-facted sales and marketing strategies, employee goal setting and measurement, internal infrastructure coordination, facility and supplier relations and new business development.

Bachelor Of Arts In Applied Sciences, Communications

Education record