Never say no to adventure...I've had incredible opportunities to build and lead sales, business development, and marketing teams, from 5-100+, across very different industries and cultures in Television, Fintech/Start-Up, and large Financial Institutions, growing revenue 9-digits.Along the way, I've made great friendships and collaborated with amazing people who:Grew DIRECTV for Business from $200M to $450M in 2 years, and delivered both the vision and roadmap to chart the course to $1B, which was achieved within 5 years.Built the Cardlytics performance marketing network, from $0 to $150M, integrating with the digital properties of 500+ Financial Institutions, anchored by the largest retail banks in the United States and the UK, from an idea the in the Founder's kitchen to an IPO.At American Express, challenged the status quo to leverage core risk-focused machine-learning capabilities and $1T in spend data to build Amex Advance, an external digital advertising platform and co-modeling environment that delivered increased ROI's to our largest strategic partners.Currently, our team leads some of the largest and most complex Consumer marketing programs at Amex, delivering 1B+ digital communications, and over $1B in value across non-fiat points and cash back currencies, to US Card Members as we accelerate our best-in-class, subscription-based, premium membership model.I love finding new intersections of people, data, and technology to create value and more efficiently connect buyers and sellers.(The "Pale Blue Dot" background photo...that is all of us from the perspective of Voyager 1, at the time 3.7B miles away...Carl Sagan commented: "To me, it underscores our responsibility to deal more kindly with one another...")
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Head Of RevenueBadgeNew York, Ny, Us -
Vp, Member Value Marketing - Us Consumer MarketingAmerican Express Aug 2023 - PresentNew York, New YorkLead team driving Customer revenue treatments and delivering 1B+ digital marketing communications to US Card Members via internal and external channels, representing over $1B+ in value across non-fiat points and cash back currencies.Our team has a focus on leveraging Amex's $1T+ in spend data to increase the personalization and relevance of value delivered to Card Members as US Consumer accelerates from a card-centric model to a subscription-based, member value flywheel.The team also leads strategy and marketing treatments for Premium Card Loyalty and Recognition, Industry Spend share and growth, Shop Small and Perceptions of Coverage marketing. -
Vp, Member Value - Us Consumer MarketingAmerican Express Nov 2020 - Jul 2023New York, New YorkLed team driving growth and development of 3 customer value delivery platforms - 2 US, 1 Global - across business development, sales, strategy, product, marketing, and contracting.The team significantly increased engagement with the Amex Offers platform by expanding Card Member communications across both internal and external digital channels, and implementing spend-based relevancy triggers.Doubled number of partners for Global Platform which enables Card Members to link to external value sources to receive value back to their Amex cards, increasing total cards linked and spend on cards. -
Vp, Partner Growth Solutions - Us Consumer MarketingAmerican Express Nov 2019 - Oct 2020New York, New YorkLed innovation team across business development, sales, build/partner/buy strategy, operations, and contracting in creation of new Card Member personalization products and offer content partnerships.Team earned multi-million dollar investments into the Amex Offers ecosystem from some our largest, most strategic partners, implementing new segmentation and test v. control capabilities, delivering best-in-class ROI's to advertising partners.Collaborated with key strategic partner to create first Line of Business/SKU offer targeting capability with 3rd party technology partner, negotiating and signing complex three-way contracts. -
Vp, Head Of Business Development, Partner Growth Solutions - Us Consumer MarketingAmerican Express Mar 2018 - Oct 2019New York, New YorkBuilt new business development team to assess, select, negotiate, sign, and integrate commercial partners to supply white-label, consumer offers content into our largest Card Member communication and value delivery platform, Amex Offers.Team covered 40+ companies, narrowed field to 8, then navigated complex pilots, API developments, ultimately negotiating 3 end-to-end commercial contracts and technology integrations. -
Vp, Head Of Business Development, Amex Advance - Global Risk & Information ManagementAmerican Express Sep 2016 - Feb 2018New York, New YorkAmex Advance was a start-up incubated in Global Risk that leveraged our core risk-based machine-learning capabilities to build an external instance of $1T+ in spend data with our technology partner, Acxiom.We also built a strategic partner co-modeling environment where seed-data met to produce extensible propensity models for use across the digital advertising ecosystem.I built a business development team that collaborated cross-functionally across internal stakeholders in Data Science, Analytics, Technology, and General Counsel's Office, to name a few, and our external strategic partners, including Telco, Wireless, Airline, Hotel, and Electronics Manufacturers, negotiating and signing complex data MSA's -
Svp & Gm, Connected TelevisionCardlytics, Inc. Jan 2016 - Sep 2016Atlanta, GaWith the success of our Data Connected product, I went to our Founders and Board with an idea for a product expansion beyond our FI network and into the world of Addressable TV. Our team built the first bank data connected, addressable TV capability with AT&T/DIRECTV as the sales team, Equifax as the data safe house, and TiVo as the add measurement partner.We successfully launched the capability and co-sold with the DIRECTV team into some of the largest National Restaurant chains. -
Svp, National Partnerships - Data ConnectedCardlytics Jun 2013 - Jan 2016Atlanta, GaDeveloped proprietary data safe house product with Equifax, which enabled large Enterprise clients in Telco, Wireless, and MVPD, to safely and securely connect their 1st party data to FI 1st party data.This required navigation and negotiation of complex three-party agreements between regulated industries and creation of new, bespoke, Test vs. Control methodologies. Our team signed MSA's, and grew revenue from $1 to $20M+, with AT&T, Verizon, Comcast, and T-Mobile, to name a few.The Data-Connected vertical featured in the IPO Road Show deck as one of the key reasons to believe as CDLX successfully IPO'd in February, 2018. -
Svp, Travel & National Retail PartnershipsCardlytics Aug 2013 - Jul 2014Atlanta, GaLed team through major GTM sales model pivot. With revenue growth slowing as we neared $50M, our CRO implemented a hard reset and transition to a new model, which ultimately accelerated us to $150M+ in 2 years.Transitions like this are not easy, on teams or clients, but our team stepped-up and was first through the door, bringing the new model to market and selling-in large clients in Travel, Grocery, Gas, and C-Store -
Svp, Smb/Mid-Market Sales & Strategic PartnershipsCardlytics, Inc. Jul 2012 - Jun 2013Atlanta, GaLed change in strategy and GTM from SMB to Mid-Market focus, which necessitated a reduction in 50% of our sales force to align to the new market and cut our capital burn-rate going into a pivotal new round of fundingWe also negotiated and launched our National restaurant sales alliance partnership with Sysco Systems, leveraging their large national sales team to sell Cardlytics capabilities into Sysco restaurant customers -
Vp, Smb SalesCardlytics, Inc. Feb 2011 - Jun 2012Atlanta, GaBuilt, from the ground, up, and painting the plane in the air, an 85+ person national SMB sales team, deployed to Bank of America's Top 40 markets, from New York to LA, with the help of an awesome group of Directors without whom none of it would have been possible.We signed ~3,500 new advertisers in less than 6 months (one of the greatest Cardlytics' stories ever told!), which was a big contributor to the successful network launch of Bank of America, our first major FI -
Director, SalesCox Communications Aug 2010 - Feb 2011San Diego, CaLed team of 120 inbound sales and outbound retention colleagues across bundled video, internet, wireless, and wireline services to consumer homes -
Senior Manager, National Business ViewingDirectv Sep 2009 - Jul 2010Los Angeles, CaLed P&L and product development for National Business Viewing vertical. Designed prototype and brought to market new digital video backbone for signal distribution in buildings 10+ stories.Launched first digital signage product combining DIRECTV video and partner digital menu boards -
Senior Manager, Western RegionDirectv Nov 2008 - Aug 2009Los Angeles, CaLed 200+ dealers in sales, service, and installation for DTV for Business' largest region, West, and largest market, Los Angeles. Awarded Sales Leader of the Year.
Chris Harter Education Details
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Chris Harter's current role is Head of Revenue.
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Chris Harter attended Indiana University Bloomington.
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Chris Harter's colleagues are Gopi Krishan Sharma, Encarnación Varo, James Wick, Nikhil Taneja, Eric Couvin, Abhilash Kommu, Ousmane Hamadoun.
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Chris Harter
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