Chris Harris Email & Phone Number

London, England, United Kingdom

We get our clients’ car dealerships more Leads, more cost-effectively today, and set them up for continual success tomorrow. We cast an experienced eye over all marketing spend, paying particular attention to the activity that’s expected to generate short-term Leads. We usually find efficiencies of 20% or more in areas such as online spend and website conversion, as well as highlighting opportunities for improvement over a longer period. Plus, our experience and network of… Show more We get our clients’ car dealerships more Leads, more cost-effectively today, and set them up for continual success tomorrow. We cast an experienced eye over all marketing spend, paying particular attention to the activity that’s expected to generate short-term Leads. We usually find efficiencies of 20% or more in areas such as online spend and website conversion, as well as highlighting opportunities for improvement over a longer period. Plus, our experience and network of trusted partners mean we can be hands-on with a full range of marketing services, if required. Show less

London, England, United Kingdom

A made to measure approach from senior practitioners with real-world experience - no ivory tower consulting.Emptor is Latin for customer, reflecting our belief that keeping the customer at the heart of everything you do is critical to business success. We like to work on projects that reflect this.

London, England, United Kingdom

Sought out by the CEO to lead a two-year effort to establish the marketing approach for the Premium divisions of the business (including Mercedes, BMW, MINI, JLR), along with fixing the Group’s approach to Aftersales marketing, and CRM.Vertu Motors owns c.200 franchise dealerships in the UK, turning over £3.6bn in FY21/22, and making a record £81m profit. Vertu invests significantly in both short-term performance marketing & longer term brand-building across 3 main retail brands.

Leeds, West Yorkshire, United Kingdom

The parent company had no B2C or online experience and had mainly focused on tech platform development, leading to a poor customer experience and a poor launch. I was appointed by the CEO to recommend what needed fixing for brand, consumer-facing comms, research, website, sales, team hiring, processes and systems. This became 12 months of interim management to build a commercial & marketing team to implement the plans, including c.£1m online adspend.Zenith (owned by private equity firm,… Show more The parent company had no B2C or online experience and had mainly focused on tech platform development, leading to a poor customer experience and a poor launch. I was appointed by the CEO to recommend what needed fixing for brand, consumer-facing comms, research, website, sales, team hiring, processes and systems. This became 12 months of interim management to build a commercial & marketing team to implement the plans, including c.£1m online adspend.Zenith (owned by private equity firm, Bridgepoint Capital) is the UK’s largest independent vehicle leasing company. A key part of the company’s growth plan was to move into B2C / Personal Contract Hire for the first time via a new start-up Show less

London, United Kingdom

Hired as part of a new management team and tasked with reviving a classic UK brand, and creating greater customer engagement to build loyalty. The commercial impact of the total body of work was demonstrated through econometrics, which was at the core of a 2018 gold-medal winning IPA Effectiveness award submission.With 2017 revenue of ~£1bn, the AA is one of the world’s oldest and largest motoring organisations, offering a diverse line of products including breakdown and recovery… Show more Hired as part of a new management team and tasked with reviving a classic UK brand, and creating greater customer engagement to build loyalty. The commercial impact of the total body of work was demonstrated through econometrics, which was at the core of a 2018 gold-medal winning IPA Effectiveness award submission.With 2017 revenue of ~£1bn, the AA is one of the world’s oldest and largest motoring organisations, offering a diverse line of products including breakdown and recovery services, insurance and financial services. 2018 Marketing spend was c.£65m. Show less

London, United Kingdom

The company nearly went bust after the financial crash, losing £1.3m in 2009. I was a key Executive in the new management team brought in to fix things, and put marketing at the heart of the revival of the business. In 2013 it became Motor Trader’s Dealer Group of the Year, made a profit of £4.2m in 2014, and was sold to investors for a substantial share price premium.H.R. Owen is the world’s leading luxury car dealer. The company sells and services Ferrari, Maserati, Lamborghini… Show more The company nearly went bust after the financial crash, losing £1.3m in 2009. I was a key Executive in the new management team brought in to fix things, and put marketing at the heart of the revival of the business. In 2013 it became Motor Trader’s Dealer Group of the Year, made a profit of £4.2m in 2014, and was sold to investors for a substantial share price premium.H.R. Owen is the world’s leading luxury car dealer. The company sells and services Ferrari, Maserati, Lamborghini, Rolls-Royce, Aston Martin, Bentley and Bugatti vehicles from 10+ sites, mainly in London and the South of England. Show less

London, United Kingdom

Asked to move across from Vertu after the success of its revival, to boost Nokia's central marketing capability. The move was just as the iphone was launching (from June 2007), which proved to be a very difficult time for Nokia.

Hampshire, Uk

By the time I joined in 2004, the company had consistently missed all its targets and Nokia was considering closure, but decided to give a new team a final throw of the dice. Customer insight and marketing were at the centre of the revival of the business, helping it to achieve an operating profit in Q4’06. Vertu was sold to EQT Private Equity in 2012 for a rumoured $200m.

Peterborough, United Kingdom

London, United Kingdom