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Worried that your current dealership marketing is not as efficient or effective at getting the Leads you need to meet your targets? Yet it is still a significant cost on your P&L.Frustrated by numbers from systems or agencies that don't tell you what you need to know, or can’t prove what's working?Wondering if your current team or agencies have the skills required for the complex, multi-channel marketing that customers and manufacturers demand? Don’t settle for “we’re doing the best we can”. OnCall-Auto Marketing can help.OnCall-Auto Marketing gets your dealerships more Leads, more cost-effectively today, and sets you up for continual success tomorrow. We will cast an experienced eye over all your marketing spend, paying particular attention to the activity that’s expected to generate short-term Leads. We usually find efficiencies of 20% or more in areas such as online spend and website conversion, as well as highlighting opportunities for improvement over a longer period. With some quick wins in the bag, we can then work with you and your team to look at areas such as CRM systems, email, data, and brand to ensure your business continually reaches its goals, and the expectations of customers and manufacturers, in a cost-effective way.We specialise in Dealership Marketing and have worked in and with dealers of all shapes and sizes. Plus we’ve also worked in other sectors, which means we can bring a fresh perspective and insight into the latest tech thinking. Most of our work is centred on one or more of - Websites- CRM / email / Automation- Performance Marketing (PPC, SEO, Social) and other media- Data (cleanse and use)- Marketing Technology- Aftersales marketingClients also get to tap into a network of trusted partners built up over the last 30 years. People and agencies with the right skills who work quickly and cost effectively. And we’re happy with contractual terms starting with as little as one-month’s notice.This lean and flexible way of working means more of your marketing money gets spent on activity that touches your customers and generates Leads, rather than on people or meetings.
Oncall Auto Marketing
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Co-FounderOncall Auto Marketing Oct 2022 - PresentLondon, England, United KingdomWe get our clients’ car dealerships more Leads, more cost-effectively today, and set them up for continual success tomorrow. We cast an experienced eye over all marketing spend, paying particular attention to the activity that’s expected to generate short-term Leads. We usually find efficiencies of 20% or more in areas such as online spend and website conversion, as well as highlighting opportunities for improvement over a longer period. Plus, our experience and network of… Show more We get our clients’ car dealerships more Leads, more cost-effectively today, and set them up for continual success tomorrow. We cast an experienced eye over all marketing spend, paying particular attention to the activity that’s expected to generate short-term Leads. We usually find efficiencies of 20% or more in areas such as online spend and website conversion, as well as highlighting opportunities for improvement over a longer period. Plus, our experience and network of trusted partners mean we can be hands-on with a full range of marketing services, if required. Show less -
Associate & Co-FounderEmptor Associates. Bespoke Customer And Marketing Consultancy. Oct 2022 - PresentLondon, England, United KingdomA made to measure approach from senior practitioners with real-world experience - no ivory tower consulting.Emptor is Latin for customer, reflecting our belief that keeping the customer at the heart of everything you do is critical to business success. We like to work on projects that reflect this. -
Marketing DirectorVertu Motors Plc Oct 2020 - Sep 2022London, England, United KingdomSought out by the CEO to lead a two-year effort to establish the marketing approach for the Premium divisions of the business (including Mercedes, BMW, MINI, JLR), along with fixing the Group’s approach to Aftersales marketing, and CRM.Vertu Motors owns c.200 franchise dealerships in the UK, turning over £3.6bn in FY21/22, and making a record £81m profit. Vertu invests significantly in both short-term performance marketing & longer term brand-building across 3 main retail brands. -
Marketing & Commercial Director (Interim / Consultancy)Zenauto Uk May 2018 - Jul 2019Leeds, West Yorkshire, United KingdomThe parent company had no B2C or online experience and had mainly focused on tech platform development, leading to a poor customer experience and a poor launch. I was appointed by the CEO to recommend what needed fixing for brand, consumer-facing comms, research, website, sales, team hiring, processes and systems. This became 12 months of interim management to build a commercial & marketing team to implement the plans, including c.£1m online adspend.Zenith (owned by private equity firm,… Show more The parent company had no B2C or online experience and had mainly focused on tech platform development, leading to a poor customer experience and a poor launch. I was appointed by the CEO to recommend what needed fixing for brand, consumer-facing comms, research, website, sales, team hiring, processes and systems. This became 12 months of interim management to build a commercial & marketing team to implement the plans, including c.£1m online adspend.Zenith (owned by private equity firm, Bridgepoint Capital) is the UK’s largest independent vehicle leasing company. A key part of the company’s growth plan was to move into B2C / Personal Contract Hire for the first time via a new start-up Show less -
Group Marketing & Insight DirectorThe Aa Jun 2015 - Dec 2017London, United KingdomHired as part of a new management team and tasked with reviving a classic UK brand, and creating greater customer engagement to build loyalty. The commercial impact of the total body of work was demonstrated through econometrics, which was at the core of a 2018 gold-medal winning IPA Effectiveness award submission.With 2017 revenue of ~£1bn, the AA is one of the world’s oldest and largest motoring organisations, offering a diverse line of products including breakdown and recovery… Show more Hired as part of a new management team and tasked with reviving a classic UK brand, and creating greater customer engagement to build loyalty. The commercial impact of the total body of work was demonstrated through econometrics, which was at the core of a 2018 gold-medal winning IPA Effectiveness award submission.With 2017 revenue of ~£1bn, the AA is one of the world’s oldest and largest motoring organisations, offering a diverse line of products including breakdown and recovery services, insurance and financial services. 2018 Marketing spend was c.£65m. Show less -
Marketing & Customer DirectorH.R. Owen Plc Oct 2011 - Jan 2015London, United KingdomThe company nearly went bust after the financial crash, losing £1.3m in 2009. I was a key Executive in the new management team brought in to fix things, and put marketing at the heart of the revival of the business. In 2013 it became Motor Trader’s Dealer Group of the Year, made a profit of £4.2m in 2014, and was sold to investors for a substantial share price premium.H.R. Owen is the world’s leading luxury car dealer. The company sells and services Ferrari, Maserati, Lamborghini… Show more The company nearly went bust after the financial crash, losing £1.3m in 2009. I was a key Executive in the new management team brought in to fix things, and put marketing at the heart of the revival of the business. In 2013 it became Motor Trader’s Dealer Group of the Year, made a profit of £4.2m in 2014, and was sold to investors for a substantial share price premium.H.R. Owen is the world’s leading luxury car dealer. The company sells and services Ferrari, Maserati, Lamborghini, Rolls-Royce, Aston Martin, Bentley and Bugatti vehicles from 10+ sites, mainly in London and the South of England. Show less -
Global Brand & Marketing Strategy DirectorNokia Jan 2008 - Sep 2011London, United KingdomAsked to move across from Vertu after the success of its revival, to boost Nokia's central marketing capability. The move was just as the iphone was launching (from June 2007), which proved to be a very difficult time for Nokia. -
Global Marketing DirectorVertu (Luxury Division Of Nokia) Jun 2004 - Dec 2007Hampshire, UkBy the time I joined in 2004, the company had consistently missed all its targets and Nokia was considering closure, but decided to give a new team a final throw of the dice. Customer insight and marketing were at the centre of the revival of the business, helping it to achieve an operating profit in Q4’06. Vertu was sold to EQT Private Equity in 2012 for a rumoured $200m. -
Head Of Consumer MarketingHutchison 3G 2000 - 2004 -
Marketing ManagerThomas Cook 1998 - 2000 -
Brand ManagerProcter & Gamble 1993 - 1998 -
Marketing ExecutiveBbc Magazines (Frontline) Jan 1993 - Jun 1994Peterborough, United Kingdom
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Pr ExecutiveEdelman Sep 1991 - Dec 1992London, United Kingdom
Chris Harris Skills
Chris Harris Education Details
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1St Class
Frequently Asked Questions about Chris Harris
What company does Chris Harris work for?
Chris Harris works for Oncall Auto Marketing
What is Chris Harris's role at the current company?
Chris Harris's current role is Effective + efficient marketing for car dealerships. Bespoke customer and marketing consultancy into other sectors.
What is Chris Harris's email address?
Chris Harris's email address is ch****@****n.co.uk
What is Chris Harris's direct phone number?
Chris Harris's direct phone number is +4420724*****
What schools did Chris Harris attend?
Chris Harris attended University Of Oxford.
What skills is Chris Harris known for?
Chris Harris has skills like Management, Marketing Strategy, Strategy, Crm, Business Strategy, Integrated Marketing, Digital Marketing, Marketing Communications, New Business Development, Product Development, Product Marketing, Public Relations.
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