Emptor Associates

Emptor is Latin for customer. We believe that focus on the customer unlocks enterprise value. We’ve found four areas can have a particularly big effect on the bottom line return from marketing investment: 1. Brand strategy into marketing planning & execution. Developing clear and pragmatic brand strategy that supports and strengthens overall company strategy, then building the organisation and agency structure to deliver efficiently & effectively. 2. Demand generation re-engineering. Increasing revenues whilst cutting costs, through aligning marketing resources with actual impact, and making marketing processes more efficient & effective 3. Going beyond loyalty. Improving data capture and monetisation of loyalty and retention schemes 4. Retail media. The significant new income stream that is emerging for retailers We don’t do large teams or pre-formed solutions. We tailor our approach to different corporate cultures and circumstances. We are, according to a recent FTSE 100 client, "supremely helpful" and “smart and fun to work with”. Recent clients have including Tesco, Greene King and Moss Bros.