Highly successful CEO of UK listed plc having delivered c.400% increase in market cap over a 5 year tenure.Led transformational strategic change involving over subscribed fund raise and 3 successful acquisitions.Now looking to build a non-exec portfolio and offer advisory and/or mentoring support to consumer focused businesses, private or listed.Previous career history shows consistent success in blue chip branded consumer goods businesses across multiple geographies and diverse corporate cultures : PZ Cussons, Colgate Palmolive, Gillette.
Brand Architekts Group Plc
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Non Executive DirectorBrand Architekts Group Plc Jul 2020 - PresentListed plc Board Member
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Chief Executive Officer (Interim)Brand Architekts Group Plc Oct 2019 - May 2020Teddington, Greater London, United Kingdom
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Chief ExecutiveSwallowfield Plc Jul 2013 - Jun 2018Wellington, SomersetListed UK plc. £80m sales, Beauty & Personal Care products. Owned brands and contract manufacturing.600 people. Sites in UK, Central Europe, China.Bold strategy change drove turnaround from loss making to consistent profitable growth.Market cap has grown from £10 to £60m.Transformational £11m acquisition of Brand Architekts Ltd. reshaped business and trebled profitability. Heavily over subscribed fund raise of £8.6m. 2 other earnings enhancing acquisitions. -
Managing DirectorPz Cussons Australia Sep 2011 - Apr 2013Melbourne, AustraliaLed turnaround of $150m branded consumer businessFull strategic and commercial re-focus plus total restructure of Supply Chain model from in-house to 100% offshore outsourced
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Private Equity ProjectPrivate Jun 2010 - Jul 2011Resigned from PZC to pursue MBI opportunity.Secured funding from mid-market PE house
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Regional Director, Europe, Asia, AustraliaPz Cussons Jan 2008 - Jun 2010ManchesterGroup Operating Board role. P&L responsibility for 7 operating units. 50% of group Operating Profit.Strong business performance improvement in Australia, Poland, Indonesia , Thailand. Continued momentim in critical UK business following turnaround during personal tenure as MD (2005-8) -
Managing Director - UkPz Cussons Feb 2005 - Jan 2008Manchester, United KingdomDrove significant turnaround in both financial and in-market results -
General Manager BeneluxColgate Palmolive Jul 2000 - Feb 2005BrusselsDrove significant turnaround in financial and in-market results -
European Sales DirectorColgate Palmolive Europe 1998 - 2000ParisSet up European Sales function to drive functional excellence and consistency across 15 countries. -
Sales DirectorColgate Palmolive Uk 1995 - 1998Guildford
Chris How Education Details
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Gunnersbury Grammar School For Boys -
Gunnersbury Grammar School For Boys
Frequently Asked Questions about Chris How
What company does Chris How work for?
Chris How works for Brand Architekts Group Plc
What is Chris How's role at the current company?
Chris How's current role is Non Executive Director / Board Advisory / Mentoring.
What schools did Chris How attend?
Chris How attended London Business School, Gunnersbury Grammar School For Boys, Gunnersbury Grammar School For Boys.
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