Chris Jacoby Email & Phone Number

Corona, California

Irvine, California

DIrector of Produce for Southwest division consisting of 100 stores in California, Nevada and Arizona. Responsible for all produce operations including pricing, product selection, financials, merchandising, promotions and operations.

Los Angeles, California

• Maximize Private Label penetration for the banner across all stores, departments, and categories. • Execute category business plans in partnership with Sales and Merchandising Managers and store operators• Customize business plans and promotional programs that address local opportunities • Execute new product introductions, track sales and make adjustments to the implementation plan as necessary to ensure success.• Recommend pricing for Private Brand products.• Provide category reporting and insightful analysis of trends and performance.• Monitor and communicate Private Brand results to division leadership and operations.• Ensure marketing plans for Private Brand Items are executed to plan: pricing, distribution, promotion plan, etc.• Collaborate with Nielson, Sales and Merchandising Managers, and operations to ensure division receives full credit for Private Brand sales.

• Produce Category Manager for division of 260-315 stores • Maintained a detailed pricing strategy by zone by category and throughout the year.• Developed and implemented a promotional calendar by major category.• Created schematics to maximize category performance.• Determined the appropriate product assortment across all department categories. • Maintained scorecards to track sales, gross profit dollars and share of major categories. • Constructed ads and merchandising plans in support of category and department initiatives.• Coordinated and communicated promotional plans between stores, merchandising, and other departments in the division.• Met with vendors for deal negotiation and business updates. Managed categories to achieve most efficient use of vendors’ funds.• Worked closely with procurement function to achieve best cost and optimum supply chain. • Visited stores as necessary to observe results of merchandising programs.• Supported and implemented corporate initiatives.

• Supervised produce and floral operations in San Diego and Orange County Albertsons stores. • Developed merchandising plans to improve department conditions and increase sales and profits. • Coordinated the efforts of marketing, procurement, construction, vendors, and store level personnel to ensure successful remodels and new stores openings.• Trained and developed produce and floral personnel in San Diego and Orange County Albertsons stores.• Acted as Food Safety Training facilitator and Career Advancement trainer for San Diego Area.• Worked with division marketing to maintain the produce portion of the online grocery store.