Chris Kasinski Email & Phone Number

San Francisco, California, US

Salt Lake City, UT, US

• Designed and built a suite of dashboards to measure and monitor key business goals for Marketing organization.
• Developed data infrastructure to improve scalability of analysis and development of dashboards for measuring and solve future business problems related to core events, activities, and attribution.

San Francisco, California, US

• Led web marketing data model audit to identify and document data flow, identify (4) bugs leading to channel misattribution, and provided impact analysis of identified bugs for engineering prioritization (+20% channel.
• Built web marketing dashboard in Mode Analytics to visualize metrics and user traffic volumes, paths, behavior and conversions.
• Programmed MQL scoring algorithm and bulk updated 4M Marketo leads via API.

• Proactively identified trend of client account access issues, and partnered with data scientists to influence engineering prioritization of fix. Reduced bot-triggered email removals by 50% (1.2M accounts lock.
• Defined (3) main drivers of support channel KPI. Created strategy to target each driver, delegated work to key partners, and supervised successful execution of projects. Improved KPI by 50% (20pp increase) in 3 months.
• Led experimentation of a new support channel to determine utilization metrics and establish reduction in operational costs. Findings ultimately provided key learnings for organizational strategy in H1 2022.
• Program managed team efforts to support US2020 Election across (3) sub-teams, wrote (14) weekly executive reports for Director and VP, represented group in broad-XFN across Operations, Product, Policy, Legal.
• Analyzed abusive enforcements on Instagram accounts to identify chain of events and broader workflow gaps. Developed a strategy with technical and operational mitigations to decrease problem prevalence by >60%.
• Created end-to-end system to establish quality baseline for manual content reviews including creation of data pipeline into relational database and visualizations in dashboard.

[April 2018 - September 2020] Platoon Commander // Echo Company, 2d Battalion, 23d Marines- Responsible for the training & readiness of (30) Marines to meet 100% of mission standards.- Led planning of (3) Live-Fire training events and served as Officer-in-Charge of training, which led to successful training of (15) Marines to Squad-level proficiency[April.

Boulder, Colorado, US

Boulder, Colorado, US