Chris Klauda Email & Phone Number

Nashville, Tn, Us

Hendersonville, Tn

Leads the research and analytic efforts for STR's Destination clients. Supports the sales efforts of the Business Development Team.Provides and presents STR data in articles, conferences and other industry forums.

Hendersonville, Tn

 Manages all major hotel clients for DKS&A including Choice Hotels, InterContinental Hotels Group, and Marriott International Responsible for training and supervising all lodging research directors and analysts, and the management of department budgets.  Key member of the original team that developed and syndicated the DIRECTIONS® Travel Intelligence SystemSM. This system provides large scale integrated, continuous tracking and forecasting information to all sectors of the travel industry.  Conducts quantitative custom research projects for lodging clients including segmentation, AAU (attitude/awareness/usage), brand equity, room/lobby/exterior décor and function evaluations, logo/concept testing, competitive SWAT analysis and brand/portfolio tracking studies Senior member of DKS&A staff responsible for defining and implementing company strategic plan

Developed and managed the data processing department which included coding, data entry, report processing, and support of a computerized telephone interviewing system (CATI) for the entire company. Responsibilities included advising project directors on research design and managing all data processing staff, projects and budgets.

Worked for Custom Research, Inc.