- Founded and bootstrapped ErgoFoam e-commerce brand to over $10 million in cumulative sales - Built ErgoFoam to be a leading office ergonomics brand in USA, Canada, Mexico, UK, EU, Japan and Australia- ErgoFoam has been featured in tier-1 publications such as Wired, Forbes, USA Today, and was awarded New York Times Wirecutter’s “Best Under Desk Footrest” in 2020 and 2021. Our best seller has over 9,000 positive customer reviews and 4.7 rating on Amazon.- During the COVID-19 peak, ErgoFoam generated over $3 million in global annual sales at 30% gross margin- Expertise of all Amazon seller platforms and tools (Amazon Ads, Brand Analytics, Premium A+ Content, Brand Registry, Launchpad, Amazon DSP Certification) as well as numerous third-party tools

- Managed implementation of Google Analytics 360 for the entire Rogers organization, the largest adtech project in company history- Reduced Fido YoY digital advertising and Google SEM spend by 40% while increasing the quality of traffic to website & buyflow starts and maintaining overall traffic volume- Operationalized marketing tech tools to drive media efficiency for Rogers & Fido lines of business (YEXT, Claravine, Tableau, pixel implementation process, Adobe Analytics)- Implemented learning agendas to improve media efficiency and steered Brand organization to take data-centric approach to creative- Led monthly and quarterly Media Performance meetings and presented detailed findings to GM/SVP in Brand and Marketing

Clients: Scion / Toyota Canada, Crazy Uncle, NewAge ProductsNew Business: Led the successful new business pitch for NewAge Products, one of the largest brands of garage storage solutions in North America.

Clients: Cineplex, Alice Fazooli's, Canyon Creek, Mother Parkers/Martinson Coffee, Park'N Fly, Delsey LuggageNew Business: Integral part of new business pitches, which saw the agency grow from 1 to 8 clients within 16 months.

Client: Tim Hortons (Beverage & Roll Up the Rim)