Chris Lee Email & Phone Number

Singapore

Singapore

Lead a newly formed Museum Experience & Services business unit which integrates Visitor Experience, Digital Innovation & Transformation, Technology Infrastructure & Platform Services, Marketing & Communications, and Business Development to deliver a seamless, personalized and elevated experience with art physically and digitally within or beyond the walls of the museum.

Singapore

Responsible for the branding, marketing & communications, and business development activities at the Gallery, a leading visual arts institution and a top destination in Southeast Asia. Portfolio consolidates all major revenue streams in the Gallery (excluding fundraising and sponsorships). Transformed marketing into a core business-partner function which champions a market-focused, data-driven approach to driving visitorship and revenue for the museum. Brought renewed focus to digital and social media marketing, and its evolution towards personalized, content-driven marketing which is now moving further to mass personalization. Pioneered and led a new Know-Our-Visitor cross-functional team which systematically charts and executes a Gallery-wide research plan to better understand the arts & culture landscape and its visitors to optimize museum operations, including its products/offerings roadmap. Co-chair of the steering committee for the Gallery’s digital innovation and SmartMuseum initiatives, including leading the adoption of a first-to-market 360 mixed reality, virtual experience for museum exhibitions, as well as the current large-scale visitor experience transformation towards a new seamless, personalized, end-to-end, physical and digital engagement model. Business development responsibilities span corporate event & experiences, ticket & tour sales, experience & offering development, and tenant management. Steering committee member of the International Audience Engagement network, comprising senior museum professionals across the globe championing new models for institution-wide audience engagement.

Singapore

Change-agent partnering with business leaders to transform and grow businesses through marketing/consumer insight, digital business transformation and go-to-market orchestration.

Singapore

Led a team of 300 marketing professionals across the globe to help lead growth in opportunity, brand magnetism and shareholder value for EMC as a leading information technology provider enabling organizations to redefine themselves as software-defined enterprises. This being done through the orchestration of globally consistent, locally relevant marketing programs, closely aligned to business priorities, which continually extend EMC’s brand presence and market share. Enlarged scope of influence by supporting new CMO in marketing strategy & planning to synthesize industry trends, customer behavior, marketing trends and company priorities into a new industry-leading, digital-led marketing model that addresses different customer types/buying motions, employs big data analytics and artificial intelligence capabilities to mine for additional revenue opportunities across EMC’s portfolio, and automate targeted, personalized customer marketing.

Established a new marketing discipline in the region by transforming the organization from a decentralized, country-centric sales support role to a regionally integrated, full-function business partnership role strongly connected to the central global marketing team. Grew the regional HQ marketing team from 5 to 25 by re-defining roles across the countries and regional HQ. Introduced a predictable, objective-led planning rhythm & cadence, and closed-loop ROI metrics tracking. Rebuilt team culture and values to foster functional mastery, interdependent collaboration, creativity & innovation, and operational excellence.

Appointed by CMO to set up a new team to drive an insight-driven, opportunity and performance-based approach to strategy, investment, and go-to-market planning & implementation for HP's WW Corporate Marketing division in order to maximize return on marketing investment and impact in building HP's brand and corporate reputation across the globe. Integrated all Corporate Marketing functions (Brand, Digital, Corp Comms, Sustainability) into one overall annual plan of record with clear line of sight towards measurable impact on brand and reputation metrics.

Responsible for managing and advancing the HP brand and corporate reputation in the region, through brand and digital engagement, media and analyst relations, global citizenship, and employee/executive communications, with a particular emphasis on the major markets of China and India.

Developed and implemented effective brand, marketing, product and retail strategies for the region, based on the roadmap from Global Marketing. This includes i) driving a margin-optimized product portfolio into the 14 markets around the region with prime focus on retail/channel strategy, product life cycle management, product margin and distribution strategy, ii) driving effective marketing communications programmes to support this product portfolio, iii) operational accountability for managing regional resources to deliver these initiatives, and iv) P&L responsibility.

Held a number of different senior level marketing positions ranging from regional campaign director to global business group marketing director for portable electronics portfolio, culminating in heading the region marketing organization for the entire consumer electronics portfolio for Asia Pacific, Middle East & Africa.

Worked on a variety of brands and product categories from haircare to snacks and babycare, developing from Assistant Brand Manager to Senior Regional Brand Manager. Responsibilities included full-range "4P" marketing and overall leadership of assigned brands both from marketing and P&L performance standpoint. Strong track record for building brands from scratch, re-staging/revitalizing brands as well as developing new business/marketing models.