• Defined, developed and executed business, product and marketing plans that supported the product lifecycle, including product development, launch and sunset as well as price and promotional strategies for multiple product lines.• Initiated and directed the development of all marketing, product releases, advertisements, sales promotions and sales presentations that increased market share, marketplace volume and product profitability.• Developed and managed a strategic product roadmap for multiple product lines including sales and revenue goals.• Formulated product strategies based on a thorough understanding of the end-user, their business and the context in which the products serve to achieve their goals.

• Developed Product Roadmaps for multiple product lines for the Veris Meter Business Unit meeting present and future customer needs at desired return on investment targets.• Set long-range multiple product sales volumes, market penetration plans, mix and price strategy to achieve planned contribution margin.• Planned and executed several product launch campaigns and market development activities, including pricing, promotion and channel programs.• Created promotional literature, sales tools, product selection tools and technical product information bulletins, catalog selections and instruction bulletins.

• Championed new product releases, including design, development, release and end of life activities for numerous product lines.• Worked as part of a team to create demand forecast and supply plans for new, existing and mature product lines.• Created, developed, presented and managed distribution of program materials for use as sales tools by Sales, Field Application Engineers and other internal personnel.• Developed new product data sheets, press releases, promotional collateral and field sales training materials.• Presented marketing plans to customers, field applications engineers, business partners and new college graduates.• Provided analysis of Major Account sales activities including revenue, expense and sales attainment.• Published distributor cost book containing over 3,500 products.