Chris Lowenberg Email & Phone Number

Portland, OR, US

• Defined, developed and executed business, product and marketing plans that supported the product lifecycle, including product development, launch and sunset as well as price and promotional strategies for multiple.
• Initiated and directed the development of all marketing, product releases, advertisements, sales promotions and sales presentations that increased market share, marketplace volume and product profitability.
• Developed and managed a strategic product roadmap for multiple product lines including sales and revenue goals.
• Formulated product strategies based on a thorough understanding of the end-user, their business and the context in which the products serve to achieve their goals.

• Developed Product Roadmaps for multiple product lines for the Veris Meter Business Unit meeting present and future customer needs at desired return on investment targets.
• Set long-range multiple product sales volumes, market penetration plans, mix and price strategy to achieve planned contribution margin.
• Planned and executed several product launch campaigns and market development activities, including pricing, promotion and channel programs.
• Created promotional literature, sales tools, product selection tools and technical product information bulletins, catalog selections and instruction bulletins.

• Championed new product releases, including design, development, release and end of life activities for numerous product lines.
• Worked as part of a team to create demand forecast and supply plans for new, existing and mature product lines.
• Created, developed, presented and managed distribution of program materials for use as sales tools by Sales, Field Application Engineers and other internal personnel.
• Developed new product data sheets, press releases, promotional collateral and field sales training materials.
• Presented marketing plans to customers, field applications engineers, business partners and new college graduates.
• Provided analysis of Major Account sales activities including revenue, expense and sales attainment.