Writing press releases, pitching story ideas & arranging media interviews. Also I helped facilitate media partner promotions and wrangling talent.

McDowall and Associates was hired to help publicize the airing of War Junk: WW1 (History Channel), a contemporary take on an historical documentary comprised of two one hour episodes. Tasks included developing media lists, pitching key journalists and managing/executing interviews for NSE spokespeople. The publicity campaign resulted in substantial coverage, despite the short turn-around time. This was instrumental in providing War Junk: WW1 with a significant boost in viewership.

McDowall and Associates was hired to provide publicity services for the Ottawa Vintage Clothing and Ottawa Antique & Vintage Market. In addition to creating a targeted media list, tasks included pitching story ideas, facilitating, executing and attending all media interviews. With stories from several media outlets and fashion bloggers, coverage for this year’s shows was the most ever.

McDowall and Associates was hired to provide publicity services for the Toronto Vintage Clothing and Toronto Antique & Vintage Market. In addition to creating a targeted media list, tasks included pitching story ideas, facilitating, executing and attending all media interviews. With stories from several media outlets and fashion bloggers, coverage for this year’s shows was the most ever.

After another successful contract in 2015, I returned to work closely with CNE management to develop and execute 70 different promotions with media outlets in south western Ontario, including major outlets within Toronto. This covered everything from my initial contact with each outlet and developing each contract to delivering all prizing and providing critical on-site services. All promotions were executed successfully for 2016 .

McDowall and Associates was hired to provide publicity services for the Toronto Vintage Clothing and Toronto Antique & Vintage Market. In addition to creating a targeted media list, tasks included pitching story ideas, facilitating, executing and attending all media interviews. With stories from several media outlets and fashion bloggers, coverage for this year’s shows was the most ever.

McDowall and Associates was hired to provide publicity services in advance of the airing of Season Three of War Junk on History Channel. As a contemporary take on an historical documentary, this year’s War Junk aired over 4 nights leading up to Remembrance Day. Tasks included developing media lists, pitching key journalists and managing/executing interviews for NSE spokespeople. The publicity campaign resulted in substantial coverage right across the country, with the documentary series winning its time slot.

After a successful contract in 2014, I returned to work closely with CNE management to develop and execute 70 different promotions with media outlets in south western Ontario, including major outlets within Toronto. This covered everything from my initial contact with each outlet and developing each contract to delivering all prizing and providing critical on-site services. All promotions were executed successfully for 2015 with a sizeable increase in the number of partners and coverage.

McDowall and Associates was hired to help publicize the airing of Drain The Titanic (Discovery Channel), a fact-based, dramatic examination of the Titanic wreck. Tasks included developing media lists, pitching key journalists and managing/executing interviews for Northern Sky Entertainment spokespeople.

McDowall and Associates was hired to help publicize the airing of UFO's Declassified series (History Channel), a fact-based examination of UFO sightings over the past 70 years. Tasks included developing media lists, pitching key journalists and managing/executing interviews for Company X Studio spokespeople. The publicity campaign resulted in substantial coverage, despite the short turn-around time including a front cover story in the Toronto Star.

This contract position tapped into my many years of experience in the promotions and broadcast industries. Working closely with CNE management, I developed and executed 70 different promotions with media outlets in south western Ontario, including major outlets within Toronto. This covered everything from my initial contact with each outlet and developing each contract to delivering all prizing and providing critical on-site services. All promotions were executed successfully.

Acting as a bridge between Shaw Media and Shaw Communications, this brand new position was created to ease the integration between both entities. My understanding of the television industry, and more specifically, my experience with Global Television enabled me to facilitate a number of joint projects that leveraged the assets of Shaw Media. Simultaneously, I developed communications plans for corporate initiatives including Shaw Go, our TV Everywhere project and worked closely with Shaw Media executives to secure vital industry profiles. When requested, I worked closely with the Calgary corporate team to develop and execute special events.

As Director of Publicity, it was my responsibility to ensure that all Publicity activities helped Shaw Media maintain strong viewership for current programs and raise awareness and viewership for new shows. While managing a team of seven, I was responsible for all publicity for Global Entertainment and Global News. This included strategic planning for key primetime programming on a national basis as well creating publicity initiatives for Global’s flagship newscast (Global National) and campaigns for 11 local affiliate stations. Working within such a large organization, it was critical that Publicity coordinated its efforts with all other departments including Executive Teams, Marketing and Creative. Highlights included:Fall Upfront Presentations (2011 & 2012)Easily the most important event in Global’s calendar, the Upfront Presentation provides TV writers and the advertising community with a glimpse of the upcoming Fall Season. Responsibilities included:Coordinate efforts to secure key US based talent to attend each eventOversee all elements (budget and logistics) and structure in advance of eventEnsure publicity event works simultaneously with sales portion of the eventOversee and participate in the execution of each event

In addition to maintaining my own full account list, I was also responsible for overseeing a number of agency accounts to assure on-time delivery within our projected budget. When required, I also assisted with new business development. My accounts included the JUNO Awards, the Genie and Gemini Awards, the Canadian National Exhibition and the Toronto International Boat Show

In addition to maintaining my own full account list, I was also responsible for overseeing a number of agency accounts to assure on-time delivery within our projected budget. When required, I also assisted with new business development.

Responsible for maintaining and full list of accounts in the arts, events and city neighbourhood categories. Accounts included C2 Premium Paint, Seattle Public Utilities and the Seattle Fringe Festival

Responsible for creation and implementation of all "on-air" promotions. Leadership role in marketing of both radio stations including media placement, campaign thrust and direction (TV/Outdoor/Print). Supervised staff of eight, maintained close working relationship with Programming and Sales departments.