eCommerce sales, web content management, email marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Print Advertising, Vendor Marketing Management

Design logos, print ads, web graphics, newspaper inserts and direct mail pieces. Clients include Waterway Farms, The Thicket Restaurant, Barbecues Galore and Ecosolve.SEO consultation.

CSNW was a parent company of PowerMax, an e-commerce electronics site, The Mac Store, a chain of ten Apple computer retail locations, and Bodelin – a developer of digital microscopes and teleprompters.● Implemented integrated email marketing programs which made significant increases in e-commerce transactions and phone order volume. E-mails averaged 23.5% open rate and up to 12.7% click-to-open.● 5% year over year growth in website goal conversions.● Worked closely with R&D on… Show more CSNW was a parent company of PowerMax, an e-commerce electronics site, The Mac Store, a chain of ten Apple computer retail locations, and Bodelin – a developer of digital microscopes and teleprompters.● Implemented integrated email marketing programs which made significant increases in e-commerce transactions and phone order volume. E-mails averaged 23.5% open rate and up to 12.7% click-to-open.● 5% year over year growth in website goal conversions.● Worked closely with R&D on ProScope and ProPrompter product development, positioning, pricing, and launches. Created copy, collateral and logos. Spearheaded advertising campaigns, web content, product photography, and brand standards. ● Led cross-functional marketing teams reducing development times and enhancing stakeholder interaction.● Improved website session duration 2.2% while reducing bounce rates 0.8%.● 4.6% decrease in shopping cart abandonment rates through A/B and multivariate testing.● Initiated Search Engine Marketing (SEM) program that improved web traffic, phone calls, and orders 16% over three years.● Introduced automated marketing campaigns which grew shopping cart return rates an average of 3.1%.● Utilized Customer Relationship Management (CRM) tool which grew sales 4.2% in that sector via segmenting leads and targeting specific verticals.● Directed SEM, SMM and Content Marketing specialists who aided in growing revenue, brand awareness, and market share.● 2.3% increase in organic visitors by initiating Search Engine Optimization strategy through link building, page rank tracking, and content management.● Designed, optimized, and tested web pages resulting in conversion growth, reduced bounce rates, and augmented website revenue.● Exceeded key performance indicators (KPIs) by an average of 3.2%. ● Optimized partnerships with vendors (Apple, LaCie, Ingram Micro) through MDF and co-op account management.● Wrote and edited sales copy, how-tos and blogs. Employed contracted copywriters. Show less

Managed advertising production team.Produced newspaper ROP print advertising.Produced magazine print advertising.Produced comprehensive mail order catalogs.Conceptualized and produced billboard, cab-topper and bus side advertising.Photo directed product shots and cover artwork.