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Freelance Creative, experienced in; Graphic Design, Branding, UI Development, UX Prototyping, Infographics, Photography, Videography and Animation.

Promoted to this role, I was the lead designer for major partnership launches with Aeroplan such as; Starbucks, LCBO, Uber & Uber Eats. Each launch consisted of a 360° campaign across Aeroplan and Air Canada’s ecosystem with the partners brand top of mind. Along with these partnership launches, I also managed the creation of many smaller Aeroplan campaigns for their eStore, which mostly consisted of emails, social media posts and web updates.I had the absolute pleasure of working with… Show more Promoted to this role, I was the lead designer for major partnership launches with Aeroplan such as; Starbucks, LCBO, Uber & Uber Eats. Each launch consisted of a 360° campaign across Aeroplan and Air Canada’s ecosystem with the partners brand top of mind. Along with these partnership launches, I also managed the creation of many smaller Aeroplan campaigns for their eStore, which mostly consisted of emails, social media posts and web updates.I had the absolute pleasure of working with some amazing creatives… collaborating with other designers, copywriters, illustrators/animators and of course marketing gurus. Show less

I was hired on for a user interface project to lead the creation of a design system within Adobe XD for Air Canada and Aeroplan’s design studio to use when developing emails. This meant learning their proprietary email templates and bringing in all the customizable elements into the system’s components. This project was a major success and was widely accepted throughout the organization as their standard when producing emails from design to deployment.

This role consisted of a diverse range of projects, from product photography, video editing to UI/UX web updates on their e-commerce site. Photoshoots for Luum were both in studio as well as on-site where new products were applied to furniture and shot in situ. We also produced videos for product launches where Suzanne would film video remotely and I would edit and add my newly shot product shots. It was always a great collaborative team effort working with both Luum’s marketing team as well as… Show more This role consisted of a diverse range of projects, from product photography, video editing to UI/UX web updates on their e-commerce site. Photoshoots for Luum were both in studio as well as on-site where new products were applied to furniture and shot in situ. We also produced videos for product launches where Suzanne would film video remotely and I would edit and add my newly shot product shots. It was always a great collaborative team effort working with both Luum’s marketing team as well as Suzanne and her company. Show less

Accountable for the on-time planning, production, maintenance, practical application and distribution of marketing and training materials across the corporation. Duties include but are not limited to: preservation of brand standards, content creation, photo/video production, content strategy, UX/UI design, auditing and quality assurance testing of department initiatives, new media testing, and project managing creative team efforts. A key member of the web planning team, product launch process,… Show more Accountable for the on-time planning, production, maintenance, practical application and distribution of marketing and training materials across the corporation. Duties include but are not limited to: preservation of brand standards, content creation, photo/video production, content strategy, UX/UI design, auditing and quality assurance testing of department initiatives, new media testing, and project managing creative team efforts. A key member of the web planning team, product launch process, myTeknion planning team, and an active influencer and contributor to advancing Teknion and its brands’ design-driven user experience. Show less

Projects have ranged from trade show displays, info-graphics, national sales/advertising decks, a couple logos for new departments, and more to come including a values campaign that will cover wall spaces in their office.

10X10 Photography Project is put together by James Fowler (Toronto based painter) that is composed of 10 photographers from the LGBT community that submit 10 photographs of other artists who are also a part of the LGBT. These photos are composed into a gallery opening that James curates as well as a book that I am designing. The book is set to be released around the beginning of June 2013.

Designing the logo for Church Street Murals, I was a part of the revitalization of Church Street, Toronto. The project is bringing 12 new murals all over the street in anticipation of World Pride 2014.

Mahmoud is a one women play that I was very fortunate to design the promotional materials for. Things like posters, advertisements, postcards, web graphics and t-shirts where done in the process. It all started with a small run at the Tarragon Theater in Toronto then it got invited to Toronto Fringe Festival where it did really well, wining Best of Fringe Toronto. After it's great success in Toronto Mahmoud was invited to New York's Fringe, where it won New York Fringe Encore Series and New… Show more Mahmoud is a one women play that I was very fortunate to design the promotional materials for. Things like posters, advertisements, postcards, web graphics and t-shirts where done in the process. It all started with a small run at the Tarragon Theater in Toronto then it got invited to Toronto Fringe Festival where it did really well, wining Best of Fringe Toronto. After it's great success in Toronto Mahmoud was invited to New York's Fringe, where it won New York Fringe Encore Series and New York Fringe Excellence in Solo Performance. Currently Mahmoud has been showing in LA and continues to rake in the accolades. Show less

With Centogene I was hired to design a new package that would be sent to doctors offices around the world for genetics testing. I also illustrated the instructions to go along with the package, this illustration had to transcend all language barriers as it would be provided to people in remote parts of the world.