A strategic and commercial business leader with a proven track record leading and developing large scale multi-disciplined operations in the leisure industry. Immediately available for consultancy/ Non Executive Director role.Passionately focused on success built though a team where everyone felt valued through personal development, continuous coaching and ensured a culture was embedded that allowed people to deliver at their best with autonomy and responsibility.Key Strengths· Ensuring consistent year on year profit growth by applying very strong financial skills along-side commercially focused analytical skills · Consistently delivering growth and the highest Net Promoter and Employee Net Promoter Score in the group through leading and energising teams to deliver a great customer expe-rience and maximise their full potential. · Delivering high customer satisfaction and repeat spend in a low-cost model.· Delivering many large multi-million pound projects and ensuring they delivered returns that exceeded expectations.· Leading and managing change and Organisational Design reviews, ensuring the skills of the team are maximised.· Developing mutually beneficial long term internal and external relationships through excel-lent inter personal, communication and negotiation skills.· Understands the importance when managing businesses of strategic importance to the lo-cal economy that we should be involved in developing a strategy to build a better sense of place e.g. Greater Lincolnshire Local Enterprise Partnership Director, Town Bid Vice Chair-man for Skegness and Mablethorpe, Vice Chairman of Visit East Lincolnshire BID, Chairman of Greater Lincolnshire Visitor Economy Board etc
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ChairDestination Lincolnshire Oct 2023 - PresentLincolnshire, England, United Kingdom -
Vice ChairDestination Lincolnshire Jul 2022 - Oct 2023Lincolnshire, England, United Kingdom -
ChairConnected Coast Town Deal Aug 2021 - PresentEast Lindsey
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Vice ChairVisit East Lincs Coast Dbid Mar 2019 - PresentEast Lindsey
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DirectorGreater Lincolnshire Lep Jan 2014 - Nov 2020Lincoln, England, United KingdomFounding director and member of the Investor Board for the above so wide experience of public/private sector partnership working. Also appointed chair of the Visitor Economy Board for Greater Lincolnshire to help this important sector achieve even higher growth and move the skills agenda forward for the industry. -
Resort DirectorButlin'S Jan 2000 - Oct 2020Skegness, England, United KingdomPart of the Butlins Leadership team with responsibility for the Skegness Resort, leading 1300 team to deliver great holiday experiences for 500,000 guests a year. Responsible for turnover in excess of £80M, covering a multitude of disciplines e.g. F & B, Retail, Arcades, Entertainment, Leisure and a 650 base caravan site.Recognised for developing a team that consistently exceeded expectations for guest experience, repeat visits and delivering excellent profit growth through entrepreneurial… Show more Part of the Butlins Leadership team with responsibility for the Skegness Resort, leading 1300 team to deliver great holiday experiences for 500,000 guests a year. Responsible for turnover in excess of £80M, covering a multitude of disciplines e.g. F & B, Retail, Arcades, Entertainment, Leisure and a 650 base caravan site.Recognised for developing a team that consistently exceeded expectations for guest experience, repeat visits and delivering excellent profit growth through entrepreneurial flair and strong control of costs. Show less -
Operations ManagerButlin'S Jan 1998 - Dec 2000Skegness, England, United KingdomResponsible for Accommodation (1600 apartments), Entertainments, Leisure and the Caravan Park -
Financial ControllerButlin'S May 1990 - Dec 1997Skegness, England, United KingdomResponsible for Finance, Bookings, Allocations, Stores and Sales development -
Non Executive DirectorThe Old Palace Lodge Hotel Oct 2014 - Apr 2018Lincoln, England, United KingdomServed on the board for this new venture for the Diocese of Lincoln to bring commercial expertise on to the board to maximise the hotels potential. -
Regional Financial ControllerBritish Fuels May 1988 - May 1990Lincoln, England, United KingdomResponsible for the consolidation of the accounting functions for 3 companies to form the Northern Region for BFL.
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AccountantLin Pac Sacks Feb 1981 - May 1988HorncastleVarious roles within Lin Pac Sacks financial department leading to promotion to Factory Accountant
Frequently Asked Questions about Chris Baron
What company does Chris Baron work for?
Chris Baron works for Destination Lincolnshire
What is Chris Baron's role at the current company?
Chris Baron's current role is Chair at Connected Coast Town Deal.
What schools did Chris Baron attend?
Chris Baron attended Sheffield Polytechnic, Cima.
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Chris Baron
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