IT’S A PENALTY IS THE GLOBAL MOVEMENT TO END CHILD ABUSE, EXPLOITATION AND TRAFFICKINGWe are leading a global movement to end these forms of violence against children, both online and offline. We bring together the biggest names in sport, governing sporting bodies, international airlines, hotels, governments, law enforcers, tourism & transport services, corporations, international NGOs and the general public, to protect children on a global scale.Our ultimate goal is to eradicate child abuse, exploitation and trafficking by 2030, contributing to the elimination of modern-day slavery and the achievement of Millennium Sustainable Development Goals ’ Target 16.2 ‘to end abuse, exploitation, trafficking, torture and all forms of violence against children’.SUPPORTED BY SOME OF THE BIGGEST NAMES IN SPORT“The future of the world lies in the hands of today’s children, we must protect those hands.” – Liam Malone, Paralympic Champion‘Everyone who loves sport should come together and support It’s a Penalty. Without healthy children there will not be a future for sport. I am happy I can support.’ – David Luiz, International Football Player“I am proudly taking part in the It’s a Penalty Campaign, because I believe every child should be defended against sex trafficking.” – Rashad Jennings, NFL Player‘It’s essential that we eradicate the exploitation of children across the globe so it is my privilege to be an Ambassador for the great work being undertaken by the ‘It’s a Penalty Campaign’. – Maro Itoje, Saracens & England Rugby Player“It is my honor to be an Ambassador of It’s a Penalty Campaign. I have huge respect for this tireless work in making the world a better place.” – Francois Pienaar, Former Rugby Union Player.“I’m very happy to support the It’s a Penalty Campaign. We really need to try to eradicate the exploitation of children.” – Denise Lewis OBE, It’s a Penalty Global Ambassador & Olympic Gold Medal-Winning former Heptathlete

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