Chris Pearce Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Sydney, Australia

Sydney, Australia

London, United Kingdom

Responsibilities- Create and implement marketing and promotional plans for market leading magazines BBC Good Food, Easy Cook and Home Cooking - Manage marketing budget ensuring spend is tracked correctly and kept within forecast- Own the promotional process, coordinating editorial, production and trade marketing teams to ensure deadlines are hit and activity is maximised at retail- Negotiation of contracts and sign off on all marketing creative ensuring key messaging is… Show more Responsibilities- Create and implement marketing and promotional plans for market leading magazines BBC Good Food, Easy Cook and Home Cooking - Manage marketing budget ensuring spend is tracked correctly and kept within forecast- Own the promotional process, coordinating editorial, production and trade marketing teams to ensure deadlines are hit and activity is maximised at retail- Negotiation of contracts and sign off on all marketing creative ensuring key messaging is communicated and compliant with BBC regulations- Drive partnership activity to deliver added value promotions and joint commercial opportunities that maxamise brand awareness, sales and exposure to new audiences- Planning and execution of strategy and logistics for magazine exposure at Good Food showsAchievements - Negotiated and executed partnerships with Random House Publishers to deliver Good Food exclusive covermounts with UK chefs Nigella Lawson, Yotam Ottolenghi and the Hemsley Sisters driving newsstand sales and providing added value to subscribers- Implementation of Robert Dyas partnership delivering £22k in revenue for Good Food and £231k for Robert Dyas- Planned and coordinated (in conjunction with the BBC) the print, digital, social and subscriber communication elements of the magazine May 2016 rebrand campaign- Successfully managed the magazine presence at Good Food shows delivering year on year growth and a 10%+ saving budgeted on costs Show less

London, United Kingdom

Responsibilities- Direct marketing lead on Men’s Fitness, Women’s Fitness, Health & Fitness, and Viz magazines- Planning and implementing marketing activity across a wide range of channels- Liaising with internal and external suppliersAchievements- Ensured circulation targets were met with each issue for all titles- Rolling contract that was extended four times- Kept promotional spend within budget

Auckland, New Zealand

Responsibilities- Management of e-commerce platform Mags4gifts.co.nz- Direct marketing and brand management of NZ Fishing News, Boating NZ and Unlimited Magazine titles- eDM and database management including CRM, display advertising, A/B testing, conversion rate optimisation - Launching of new digital properties and apps- Digital house ad strategy and placement management- Digital reporting for magazine marketing and sales divisions through google analytics, CRM system… Show more Responsibilities- Management of e-commerce platform Mags4gifts.co.nz- Direct marketing and brand management of NZ Fishing News, Boating NZ and Unlimited Magazine titles- eDM and database management including CRM, display advertising, A/B testing, conversion rate optimisation - Launching of new digital properties and apps- Digital house ad strategy and placement management- Digital reporting for magazine marketing and sales divisions through google analytics, CRM system and Nielsen’s rating- Key relationship holder with external vendors - Supported the magazine marketing and sales divisions with digital marketing initiatives to enhance campaigns- Mentoring of staffAchievements- Launched new Get Growing E-Zine including new paid club membership generating $47k+ in membership revenue in the first 12 months- Planned and implemented communication strategy around stopping of all overseas print subscriptions for select titles saving $700k+ in postage and print costs- Successfully converted 95% of subscribers of Unlimited magazine to new digital only platform saving $14k+ in cost per annum- Planned and oversaw implementation of mags4gifts campaigns around key gift giving times generating $4M+ in revenue per year- Start to finish execution of all elements for subscription stands at both Auckland on Water Boatshow and Hutchwilco Boatshow events, delivering year on year growth with a 20%+ saving on budgeted costs Show less

Auckland, New Zealand

Responsibilities- Sole charge of magazine subscription retention/renewal process for 18 magazine titles- Managed dedicated marketing campaigns over the key gift giving periods of Christmas, Mother’s day, Father’s Day- Managed invoicing and accounts systems for the marketing team across 18 magazine titles- Assisting the marketing team across the portfolio of 18 magazines over various forms of marketing activities and eventsAchievements- Delivered a 21% uplift in sales… Show more Responsibilities- Sole charge of magazine subscription retention/renewal process for 18 magazine titles- Managed dedicated marketing campaigns over the key gift giving periods of Christmas, Mother’s day, Father’s Day- Managed invoicing and accounts systems for the marketing team across 18 magazine titles- Assisting the marketing team across the portfolio of 18 magazines over various forms of marketing activities and eventsAchievements- Delivered a 21% uplift in sales over the 2011 Christmas campaign, generating $3M+ in revenue- Proposed, negotiated and implemented the move of Fairfax magazines renewals process to a new singular system for all 18 titles, saving $15k+ per year- Streamlined inefficiencies in subscription giveaway and free copy processes Show less

Bachelor Of Business Management, Marketing

Activities and Societies: Case Competition winners 2009

Certificate Of Digital Marketing, Digital Marketing, Merit

Activities and Societies: 6 month course in online marketing. Course covered Direct marketing, google analytics, mobile marketing, social.