Head Of Analytics
CurrentLeading teams of data scientists to build marketing automation, econometric and predictive models, customer insights, digital media and onsite performance and insights.Leading migration of personal bank customer communication infrastructure from on-premise Teradata solution to fully-AWS solution using open-source analytical tools and proprietary automation solutionsDrove transition of customer insights and automation from being purely based on financial product data to digital-led, using data from media, onsite and authenticated platforms to respond more rapidly to a much wider range of behavioural signals