Chris Platt Email and Phone Number
Sunshine Coast, QLD, AU
Chris Platt's Location
Brisbane City, Queensland, Australia, Australia
Chris Platt's Contact Details
Chris Platt work email
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Chris Platt personal email
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Chris Platt phone numbers
About Chris Platt
I have over 22 years' experience in marketing and communications strategy, planning and implementation. I have worked in the UK and Australia, within creative and media agencies, marketing departments and most recently as a self-employed consultant. I combine my broad category experience with a range of proven frameworks and processes to enable actionable outcomes. I enjoy working within and alongside high performing teams, and I embrace the challenge of fostering strong relationships at all levels in the context of a rapidly changing work environment.
Chris Platt's Current Company Details
Dynamics G-Ex
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Head of Brand and Marketing Communications
Sunshine Coast, QLD, AU
- Website:
- dynamicsgex.com.au
- Employees:
- 35
Chris Platt Work Experience Details
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Head Of Brand And Marketing CommunicationsDynamics G-ExSunshine Coast, Qld, Au
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Marketing Communications SpecialistDynamics G-Ex Oct 2024 - PresentQueensland, Australia
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Strategy ConsultantCp Strategic Consulting Nov 2022 - PresentQueensland, AustraliaI run my own consultancy that supports businesses and marketing teams across a range of services including brand identity development, communication strategy and implementing research programs. My key achievements in this capacity include the following projects:Mater Group – ran a strategic process and facilitated planning workshops to identify a new brand positioning and creative proposition for the Mater Group, encompassing their health, education and research divisions.Visit Sunshine Coast – designed and delivered a research program to understand website usage and behaviours, and to test new digital capabilities to inform the brief to web design agencies.Queensland University of Technology – developed a category opportunity review and facilitated research groups across students and parents, designed to inform a new brand and creative evolution.RSL Queensland – developed an annual communications strategy, including campaign timing and themes, key messaging, channel planning and measurement framework.Presynct - provided brand and marketing strategy advice to this growing Brisbane based business as they scale up, including brand identity development, key messages and content strategy.Smoke Alarm Solutions - facilitated an extensive qualitative research program to help them understand their position versus competition, and identify a new brand positioning to facilitate a return to growth.Maropost – worked as part of the marketing team, collaborated with people across Australia, Canada, the US and UK, developing and implementing new processes and marketing strategies to drive growth while the business transitioned to a new ownership.
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Marketing Communications OfficerUniversity Of The Sunshine Coast Jul 2023 - Apr 2024Queensland, AustraliaAs a member of the Marketing & Communications team, my role was to advise the Schools and Research Centres within the university on marketing and communication tactics. Key achievements included:Strategic leadership – developed and implemented a strategy in partnership with M&C specialists to grow Post Graduate Education student enrolments through activating student success stories, webinars, direct comms and website optimisations.Content creation – Partnered with the School of Science, Technology and Engineering academics to create 10 consumer focused research cluster content pillars – included content writing, editing and webpage building.Business development – wrote business cases for potential new study programs, based on aligning consumer insight, market trends and university goals. -
Senior Brand And Product Marketing ManagerMaropost Jul 2022 - Nov 2022AustraliaI worked within the Global Marketing team as they transitioned the business to a new structure. I collaborated with specialists across Australia, Canada and the US, developing and implementing new processes and marketing strategies to drive growth, supporting ABM and developing insight led product marketing campaigns. -
Director, Media And EngagementBcm Group Dec 2018 - Jul 2022Brisbane, AustraliaDirected the strategy and media services of the full service agency, developed a high performing team, and nurtured relationships with clients and partners. Key achievements included:Agency leadership – worked alongside the managing partner of the agency, steering the team through the COVID years while maintaining team and client satisfaction.Business development – secured new client contracts and grew agency billings in strategic services.Process optimisation – developed agency strategic process, introduced more data-informed decision making through a strategic partnership with Global Web Index.External engagement – participated in events as speaker and panellist, lectured at QUT to undergraduate and postgraduate students, wrote articles and opinion pieces on advertising industry themes. -
Managing Director, BrisbaneUm Australia Jan 2017 - Dec 2018Brisbane, Australiaed the Brisbane office of the network agency Universal McCann (UM) through a major period of change – re-energising customer and team engagement, and introducing new ways of working. Key achievements included: Company culture – turned around the company culture through a process of staff engagement and changed processes to become the second best in market, as reported by independent score card.Government – on boarded the Federal Government non-campaign activity into the Brisbane agency – built team and process to manage high volume work loadBusiness management – over saw the P&L of the agency, managed headcount and team performance, and worked alongside national and international head offices.Partner relationships – led relationships with key blue chip clients, including RACQ, Tourism and Events Queensland, Accenture and H&M, as well as with key media partners across all channels. -
Campaign Planning DirectorGeorge Patterson Y&R Aug 2015 - Dec 2016Brisbane, AustraliaAs the communications planning lead for the agency, I worked closely with the creative teams to deliver effective, insight led creative ideas and campaigns. Key achievements included: 2018 Gold Coast Commonwealth Games – set the communications strategy and messaging framework to support the games objectives of community engagement, ticket sales and merchandising.Campaign planning and implementation – worked on key account Suncorp Group planning and implementing the annual plan for the bank and insurance Ensuring that ideas were connected to the channel opportunity was a big part of my role. Strategic best practice – worked in partnership with the global planning community within Y&R, developing best practice processes and frameworks for strategic communication planning. -
Head Of StrategyCarat Australia Jan 2012 - Aug 2015BrisbaneI ran a team of media professionals, focused on delivering channel planning and buying recommendations for our clients. I ensured my team were supported well, providing career path guidance, training and strategy direction. I was also part of the agency management team, identifying and converting new business opportunities and helping to shape the future direction of the company. I supported and led the client groups within the agency in delivering effective communication solutions to our clients, through paid media, sponsorships and PR.Strategy – A member of the national agency strategic community, developed best practice processes and frameworks for the agency, as well as thought leadership perspectives on the industry.Leadership – Led key relationships as well as running client teams servicing clients such as the Lotteries, Tourism & Events Queensland, and Super Retail Group.Mentorship - I encouraged career development across the agency through involvement with industry initiatives such as Cannes Young Lions competitions. -
Business DirectorZenithoptimedia Apr 2007 - Jan 2012Sydney, New South Wales, AustraliaI managed a team in delivering media strategy, planning and buying to our clients. The categories I specialised in included media and healthcare. My key roles were:Negotiation - led the annual media buying negotiations alongside campaign by campaign planning and buying – secured highly competitive rate positions and added value opportunities for clientsCampaign management – over saw multiple complex campaigns, from activity planning and buying, to campaign monitoring and reporting, to post activity review.Stakeholder relationships – fostered positive working relationships with client teams at all levels, leading to positive relationship reports as measured by independent performance reviews. -
StrategistMindshare Feb 2006 - Mar 2007Sydney, AustraliaWorking closely with the agency business teams, my role was to develop strategies for key clients including AMEX, Diageo, Ford PAG, Samsung and IBM. My role involved working effectively with creative agencies and in close partnership with client marketing teams to generate actionable insights that helped shape campaigns. -
Account DirectorMindshare Jan 2003 - Jan 2006
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Digital Account ManagerMindshare Uk Apr 2001 - Jan 2003
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Account ManagerQuantum New Media Agency 1999 - 2001
Chris Platt Skills
Media Strategy
Business Strategy
Media Negotiation
Consumer Insights
Competitive Analysis
Regional Planning
Customer Insight
Negotiation
Digital Marketing
Brand Development
Creative Direction
Management
Brand Management
Media Planning
Strategy
Integrated Marketing
Digital Strategy
Media Buying
Online Advertising
Digital Media
Marketing Communications
Advertising
Marketing Strategy
Chris Platt Education Details
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Pass -
Economic And Social History -
Cheltenham College
Frequently Asked Questions about Chris Platt
What company does Chris Platt work for?
Chris Platt works for Dynamics G-Ex
What is Chris Platt's role at the current company?
Chris Platt's current role is Head of Brand and Marketing Communications.
What is Chris Platt's email address?
Chris Platt's email address is ch****@****pyr.com
What is Chris Platt's direct phone number?
Chris Platt's direct phone number is +614341*****
What schools did Chris Platt attend?
Chris Platt attended Babson College, University Of Bristol, Cheltenham College.
What are some of Chris Platt's interests?
Chris Platt has interest in Watching Ashes Cricket, Children, Education, Disaster And Humanitarian Relief, Hanging Out With My Family.
What skills is Chris Platt known for?
Chris Platt has skills like Media Strategy, Business Strategy, Media Negotiation, Consumer Insights, Competitive Analysis, Regional Planning, Customer Insight, Negotiation, Digital Marketing, Brand Development, Creative Direction, Management.
Who are Chris Platt's colleagues?
Chris Platt's colleagues are Laurie Yeo, Eugenie Millott, Samantha De Ruiter, Andrew Fooks, Duane Menzies, Yvette Eaton, Anthony Lennox.
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