Chris Pocock Email and Phone Number
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Cannes Lion award winning senior marketer with experience of managing marketing teams and functions at global brands such as eBay, PayPal, and Fox Sports. Full marketing mix competencies developed include strategy & brand building, large team management & development, multi-channel consumer advertising, digital & social marketing, SEO, CRM, and product marketing, all supported by strong desire to remain curious, creative & innovative. Develop award winning teams, manage annual marketing budgets of $25m+, strategically plan and manage insight driven campaigns across all on- and offline channels, focusing on both acquisition and retention. Strong number driven and analytical skills with a commercial eye on what activities deliver for the business. Proven record of building brands and delivering successful innovative strategies for both B2C and B2C activities.Led Fox Sports to become ‘Mumbrella Sports marketing team of the year’ in 2017 & 2018. Speaker at Google’s Global customer event in San Francisco, April 2019. Winner 2019 Cannes Lion media award. Ran WARC Media 100’s most awarded campaign globally of 2019
Rest
View- Website:
- rest.com.au
- Employees:
- 1680
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Head Of Brand And Performance MarketingRestThe Rocks, Nsw, Au
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Head Of Brand & Performance MarketingRest Aug 2021 - PresentSydney, New South Wales, AustraliaLead brand, design, content and performance marketing teams for one of Australia's largest Super funds
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Marketing Director11Th Hour Marketing Jul 2019 - PresentSydney, New South Wales, AustraliaOwn and operate a boutique marketing agency, providing consultancy to a range of both global and local clients across multiple industry sectors. Services include:• Brand strategy & market positioning• Media & advertising• Market Research & Analysis• PR & Comms strategy• Copywriting, Website management & optimisation• SEO & Performance Marketing• Social Media strategy & executionKey clients across the media, FMCG, Wellness, and Agency industries include beIN SPORTS, Agoga Bondi, Aus Fresco, Hoxby, Joint Vision Group, and Galileo Healthcare. -
Freelance Marketing ConsultantBein Asia Pacific May 2020 - Feb 2021Sydney, New South Wales, AustraliaConsulting services to devise and implement an end-to-end marketing strategy for beIN SPORTS Australia and New Zealand to deliver on the company's brand, customer acquisition, retention, and partner marketing objectives. Built & launched beIN SPORTS' largest ever marketing campaign in Australia. -
Head Of MarketingFox Sports Australia Apr 2016 - Jun 2019Sydney, AustraliaLed Marketing, Design, Video Content Production and Social Media teams across 3 locations in AU: 11 reports + agency management. Responsible for all customer acquisition and retention through Foxtel’s sports broadcast rights. P&L management of ~$25M marketing budgets.Winner of a 2019 Cannes Lion media medal for world first consumer engagement campaign. Built and led a team that has won Mumbrella’s Sport Marketing team of the year two years running in 2017 and 2018.Built channel brand and launched 2 new TV channels in last 2 years – Fox League (March 2017) & Fox Cricket (Sep 2018). Winner of Astra channel brand of the year with Fox League. -
Sport Marketing Director (Acting)Foxtel Mar 2019 - Apr 2019Sydney, New South Wales, AustraliaLed Foxtel sport marketing team of 16 reports. Led sport strategy for Foxtel customer acquisition & retention. P&L ownership of $25m marketing budget.Communicated the marketing vision, strategy, and results with senior executives & board members. Built external partnerships with key sporting bodies & stakeholders. -
Internet Marketing ManagerEbay Nov 2014 - Mar 2016Sydney, New South Wales, Australia• Managed Paid Search, SEO, eBay Commerce Network, and online business development channels• P&L ownership of $20m budget• Drove over $500m in gross merchandise bought on eBay, bringing in annual revenue of $50m• Drove highest ROI for Paid Search of any eBay region• Drove 6.5% YoY growth for an established company in a mature market• Launched new online portal partnerships with ninemsn.com.au and yahoo.com.au• Remote team and agency management -
Senior Customer Acquisition ManagerBlinkbox Music Apr 2013 - Jan 2014London, United KingdomDrove over 700k new listeners to blinkbox music over a 6 month period• Drove blinkbox music app to historical high of #2 free music app, and #22 free app overall in Jan 2014• Owned all customer acquisition activity through Marketing channels – Digital, Mobile, Brand, ATL (including planning of a nationwide TV campaign to launch Feb 2014)• Ownership of £5m Marketing budget – channel allocation and phasing• Launched all digital marketing activity for brand re-launch starting in June 2013 – included PPC, SEO, Facebook, Twitter, Display, App Store and SMS activity• Launched Facebook app install campaign which resulted in driving a third of all app installs at the cheapest Paid Media CPA• Owned all POS activity for blinkbox music within the Tesco estate – over 1000 stores nationwide, and online assets (i.e. Tesco Direct, blinkbox movies, Tesco Mobile)• Managed Media agency relationship for both digital and ATL activity -
Digital Marketing ManagerPaypal Jan 2012 - Dec 2012London, United Kingdom• Led website optimisation and conversion activities for EMEA. Focus on acquisition metrics• Website testing strategy & implementation of multivariate testing• Annual target setting• Set up of key track-able website metrics in acquisition funnel• Implemented landing page setup for Digital Marketing channels to increase in sign-up conversion• Optimised signup flows and signup in checkout to drive improvements in sign-up conversion• Evaluated options for EMEA consumer affiliate programmes; internal & external• Delivered recommendation for PayPal EMEA affiliate programme for 2013 launch -
Lead Program ManagerPaypal Apr 2008 - Jan 2012• Managed the EMEA Program Management team• Managed the email and display marketing channels• Managed highly targeted direct marketing campaigns to a user base of over 80 million • Managed EMEA client relationship with 3rd Party Email Service Providers• Provided strategic consultation on testing, segmentation and targeting• Consulted on email marketing best practices• Project managed approx 50 online campaigns per month across multiple countries• Planned, prioritised and resourced campaigns based on business impact
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Eu Marketing Project ManagerPaypal May 2007 - Apr 2008• Project managed all European onsite marketing initiatives (approx 30 per month)• Managed the web page release channel for Europe• Designed and implemented process improvements• Provided troubleshooting and business priority decision making for the release of new onsite materials across Europe
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Account ManagerNmpi Mar 2006 - Apr 2007• Managed several key blue chip client accounts in the Insurance, Retail, and Travel sectors• Built Marketing strategy, segmentation, and targeting based on client objectives• Managed PPC and SEO accounts in over 13 markets in 6 languages• Business Development (including pitching to potential clients and managing existing clients)• Managed team of Account Executives
Chris Pocock Skills
Chris Pocock Education Details
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The Institute Of Direct MarketingCertificate In Digital Marketing
Frequently Asked Questions about Chris Pocock
What company does Chris Pocock work for?
Chris Pocock works for Rest
What is Chris Pocock's role at the current company?
Chris Pocock's current role is Head of Brand and Performance Marketing.
What is Chris Pocock's email address?
Chris Pocock's email address is po****@****o.co.uk
What schools did Chris Pocock attend?
Chris Pocock attended The Institute Of Direct Marketing, University Of Leeds.
What skills is Chris Pocock known for?
Chris Pocock has skills like Digital Marketing, Online Marketing, Email Marketing, Sem, E Commerce, Strategy, Online Advertising, Ppc, Seo, Mobile Marketing, Marketing Strategy, Marketing.
Who are Chris Pocock's colleagues?
Chris Pocock's colleagues are Ronald Chan, Matúš Strnal, Esther Moseley, Brooke Gold, Warren Guo, Carolina Craig, Cassie Ruhe-Hodge.
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