Develop business and brand experiences for companies of all sizes – establishing creative campaigns that help clients illustrate their missions and values in innovative ways

Led a team of three designers to plan and create alluring strategic global campaigns that spanned digital and print. Executed team schedules, prioritise workload as well as led feedback sessions to inspire and elevate creative solutionsCollaborate with external and internal stakeholders to present concepts and ensure all aspects are taken into consideration Expanded enrolments of GIA education programs by tailoring creative campaigns to specific audiences Created visually captivating launch materials for new products such as grading reports, diamond traceability for GIA’s laboratory to maintain and expand GIA’s position as global leader in gemstone gradingSupported growth of the GIA retailer support program which exceeded targets by introducing targeted email campaigns to retailers

Created cutting-edge design campaigns across multiple digital platforms including websites, email, social media, desktop applications, mobile devices plus print mediaSuccessfully developed brand consistency and design strategy to bring GIA’s business units together to achieve greater brand awareness for GIA as a global leader across different marketsExecuted large format graphics for museum and international tradeshows for GIA’s business units which led to greater potential leads for GIA

Worked in partnership with creative director, creative team and oversaw production team to design digital, branding and printed campaigns for quarterly and yearly promotionsProduced large-scale graphics for launch of Queen Victoria 2 cruise ship attended by Her Majesty The QueenDesigned content, graphics and layouts for various collateral, including electronic newsletters, infographics, campaign graphics, storytelling platforms, icons, fact sheets, and announcements

Developed brands for new products, whilst also working and developing existing brands Designed look and feel for multimedia projects such as mobile applications and websites

Designed exhilarating annual campaigns for employee reward schemes for clients Mercedes-Benz, Honda, Land Rover, Lenovo, FAP Europe, and FendtCreated innovative print and digital designs plus large scale graphics. Ensured quality on all aspects including a cohesive branding campaign from concept to completion