Chris Poore is the founder and owner of Great Stories LLC, a targeted-marketing company that serves clients in Kentucky, Ohio and beyond.Great Stories, which launched in 2017, helps business owners, non-profits and entrepreneurs develop targeted marketing and public relations strategies that drive sales, traffic and business.Chris' marketing expertise is the product of more than 25 years in journalism, newspapers, education and storytelling. For Chris, great stories are at the heart of great marketing. He thinks former journalists are better positioned than most to gather information and present it in its simplest form to drive traffic and sales.Chris fell into marketing in the early 2000s when he combined a love of fishing and journalism to start The Kentucky Fishing Journal, which became the Kentucky Outdoor Journal. Chris learned the value of creating targeted content. He quickly realized anglers and hunters were hungry for great stories and detailed information about Kentucky outdoor sports that they couldn't find anywhere else.That led years later to his first marketing client — Stokley's Marine. For the past several years Chris has helped Ralph Stokley and his team develop a digital presence that has attracted new customers and exponentially increased customer engagement. Now Great Stories has more than a dozen clients in six states.The company helps businesses with social media, content marketing, search engine optimization, website development, and targeted and conversion-driven Facebook and Google advertising. The company's strength is in helping companies target the audiences most likely to make a purchase or donation. Great Stories doesn't sell a cookie-cutter marketing package, and it does't just sell digital advertising "impressions." The company helps clients develop an omni-channel approach that focuses on business' strengths in order to drive traffic, sales and business growth.Chris loves every bit of it. There's no better feeling than helping a company increase sales or grow year over year.It's also a blast to sit down with a company's owner, or an employee, and discover the passion that drives their business. Chris has yet to find a company with a lack of great marketing material. In fact, most of the time, companies have a wealth of stories and skills they hadn't thought others would be interested in.After all, everybody's got a great story to tell.